By analyzing more than 1,400 expert tasting notes, we assess the so-called gender profile of Bordeaux wines. We identify 329 gender-related wine descriptors, with a good balance between masculine and feminine descriptors. Some wines and vintages are described as more feminine than others, but no...

The wine industry, considered to be male-dominated, has seen a growing share of women winemakers. Using a randomized online experiment, we investigate how the producer's gender influences consumers' willingness to pay for the wine. Gender can be identified either from the first name of the...

This paper tests Tirole (1996)’s theory about the link between individual and collective reputation. We estimate an interaction model in which a single collective reputation both determines and is determined by a series of individual reputations. Using detailed survey data about the image of...