The usual assumption of a linear-in-parameters utility function in a multinomial logit model is relaxed by a sum of one-dimensional nonparametric functions of the explanatory variables. The model generalizes the logistic regression of the generalized additive model for a binary response to a...

Research to date on the economic development of the Republic of Korea and Taiwan has frequently contrasted the two economies by depicting the former as centered on large-scale enterprises and the latter on small and medium-size enterprises (SMEs). The purpose of this study is to see if the...

This research extends a Pareto/NBD model of customer-base analysis using a hierarchical Bayesian (HB) framework to suit today's customized marketing. The proposed HB model presumes three tried and tested assumptions of Pareto/NBD models: (1) a Poisson purchase process, (2) a memoryless dropout...