Within the existing research dealing with the economic development of the Republic of Korea (South Korea) and Taiwan, there is a broad consensus that the backbone of industrialization in South Korea has been the chaebols (conglomerate business groups) rather than small and medium-sized...

Nonparametric density estimation using a kernel method is proposed to model consumer brand choice. Recent availability of large scanner panel data allows the use of nonparametric approach, which has few or at least fewer underlying assumptions and affords greater structural flexibility. By...

Construal level theory (CLT), which has been receiving increasing attention in Consumer Behavior Studies, posits that people' s evaluation toward items and incidents differs by the psychological distance between oneself and the object. When this distance is close, people mentally construe the...