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Hildebrandt, Lutz
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51
Abe, Makoto
49
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48
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46
Temme, Dirk
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Sonderforschungsbereich 373, Quantifikation und Simulation ökonomischer Prozesse, Wirtschaftswissenschaftliche Fakultät
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Advertising worldwide : advertising conditions in selected countries
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Annual Review of Resource Economics, Forthcoming
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RePEc
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61
Varieties and alternatives of catching-up : Asian development in the context of the 21st century
Ito, Shingo
;
Yoshioka, Hidemi
;
Abe, Makoto
;
Marukawa, Tomoo
-
2016
Persistent link: https://www.econbiz.de/10011481144
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62
Laboratory experiments in consumer research : estimating the effect of a manipulation-check variable
Abe, Makoto
-
2025
Persistent link: https://www.econbiz.de/10015359676
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63
Probability-based A/B testing with Adaptive Minimax Regret (AMR) criterion for long-term customer metrics
Abe, Makoto
-
2024
Persistent link: https://www.econbiz.de/10015055882
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64
Marketing-Mix-Modelle und Wettbewerbsstruktur-Analysen
Hildebrandt, Lutz
- In:
Probleme und Trends in der Marketing-Forschung : …
,
(pp. 95-114)
.
1998
Persistent link: https://www.econbiz.de/10001301065
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65
Consumer retail satisfaction in rural areas : a reanalysis of survey data
Hildebrandt, Lutz
- In:
Journal of economic psychology : research in economic …
8
(
1987
)
1
,
pp. 19-42
Persistent link: https://www.econbiz.de/10001043227
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66
Präferenzanalysen für die Innovationsmarktforschung
Hildebrandt, Lutz
- In:
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum …
,
(pp. 13-28)
.
1994
Persistent link: https://www.econbiz.de/10001288180
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67
Die Erfolgsfaktorenforschung : Entwicklungslinien aus Sicht des Marketing
Hildebrandt, Lutz
- In:
Relationship Marketing : Standortbestimmung und …
,
(pp. 201-224)
.
2002
Persistent link: https://www.econbiz.de/10001703298
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68
Hypothesenbildung und empirische Überprüfung
Hildebrandt, Lutz
- In:
Marktforschung : Methoden, Anwendungen, Praxisbeispiele
,
(pp. 33-57)
.
2000
Persistent link: https://www.econbiz.de/10003007376
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69
Kausalanalytische Validierung in der Marketingforschung
Hildebrandt, Lutz
- In:
Marketing : ZFP ; journal of research and management
6
(
1984
)
1
,
pp. 41-51
Persistent link: https://www.econbiz.de/10002841624
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70
Wege und Irrwege der Marketingforschung
Hildebrandt, Lutz
- In:
Marketing : ZFP ; journal of research and management
27
(
2005
)
2
,
pp. 75-76
Persistent link: https://www.econbiz.de/10002766422
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