At the point of sale, packaging is often one of the few means for companies to answer implicit questions that (potential) consumers might have before buying food products. This paper provides a novel toolbox that supports companies in designing consumer-centric packaging that assists consumers...

Purpose – Small business owners play an important role in the tax system. This paper seeks to establish a framework to highlight the particular tax situation of small business owners and the resulting implications, from a psychological perspective. Design/methodology/approach – A framework...

The article is a rejoinder to Andrew J. Seltzer's article, published in <italic>Business History</italic> in August 2010, which critiqued an article published in May 2008 on the topic of clerical salaries in London, 1870-1914. It examines trends in salaries and promotions of branch clerks at the London, County...

Risky discounts differ from other discount formats in that the actual discount level is determined by chance (e.g., “scratch & save” cards). Four studies investigated whether consumers prefer to receive risky discounts on a per-purchase or per-item basis. Although these options do not differ...

Does your company have consumer data it isn’t legally authorized to possess? Don’t be too quick to answer. Many ethical, lawfully-managed businesses do have such data and it comes from a surprising source: their customers, who inadvertently share the personal data of their peers, such as...

Loan use is a process over time, and the subjective loan burden may differ over stages. In this paper, experience of loan burden over time is contrasted with forecasts and recollections. Furthermore, it is suggested that loan burden relates to the mental association between the loan and the...