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Expanding the Role of Marketing: From Customer Equity to Market Capitalization
Kumar, V.; Shah, Denish - In: Journal of marketing 73 (2009) 6, pp. 119-136
Persistent link: https://www.econbiz.de/10008328595
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Look Before You Leap - Does cross-sell always lead to higher profits?
Shah, Denish; Kumar, V. - In: Marketing research : a magazine of management and … 20 (2008) 3, pp. 26-35
Persistent link: https://www.econbiz.de/10008111312
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Pushing and Pulling on the Internet - Online ad strategy requires a whole new approach to research.
Kumar, V.; Shah, Denish - In: Marketing research : a magazine of management and … 16 (2004) 1, pp. 28-33
Persistent link: https://www.econbiz.de/10007102031
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Managing retailer profitability—one customer at a time!
Kumar, V.; Shah, Denish; Venkatesan, Rajkumar - In: Journal of retailing 82 (2006) 4, pp. 277-294
Persistent link: https://www.econbiz.de/10007384966
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Expanding the role of marketing : from customer equity to market capitalization
Kumar, V.; Shah, Denish - In: MSI reports : working paper series (2008) 3, pp. 43-72
Persistent link: https://www.econbiz.de/10009893516
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Practice Prize Paper-Uncovering Implicit Consumer Needs for Determining Explicit Product Positioning: Growing Prudential Annuities' Variable Annuity Sales
Kumar, V.; Shah, Denish - In: Marketing science : the marketing journal of the … 30 (2011) 4, pp. 595-604
Persistent link: https://www.econbiz.de/10009252668
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Expanding the role of marketing : from customer equity to market capitalization
Kumar, V.; Shah, Denish - In: Journal of marketing 73 (2009) 6, pp. 119-136
Persistent link: https://www.econbiz.de/10003901146
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Uncovering implicit consumer needs for determining explicit product positioning : growing prudential annuities' variable annuity sales
Kumar, V.; Shah, Denish - In: Marketing science 30 (2011) 4, pp. 595-603
Persistent link: https://www.econbiz.de/10009299487
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Can marketing lift stock prices?
Kumar, V.; Shah, Denish - In: MIT sloan management review 52 (2010/11) 4, pp. 24-26
Persistent link: https://www.econbiz.de/10009267457
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Customer relationship management
Kumar, V. - 2012
Persistent link: https://www.econbiz.de/10010204928