Purpose – It has been suggested that the future success of non-profit organizations lies in ensuring the sustainable involvement of the Millennial generation through social network sites. Facebook is a social media (SM) network that creates new research contexts and methodologies in service...

In this paper, the hypothesis that the liability insurance market for small municipalities in the province of Quebec functions "as if contestable" is tested. In light of our results, we cannot reject the hypothesis that the general liability market is indeed contestable. On the contrary, we...