The purpose of this paper is to explore the relationship between market orientation, innovation resources and companies' financial performance. Focus is put on the mediator role of proactive market orientation (PMO) in the relationship between reactive market orientation (RMO), innovation...

Innovation resources are among the resources critical for the creation of sustainable competitive advantage and therefore, for the growth and survival of companies. Authors explore partial dimensions of innovation resources and their relations with company performance from a sample of companies...

Innovation resources are among the resources critical for the creation of sustainable competitive advantage and therefore, for the growth and survival of companies. Authors explore partial dimensions of innovation resources and their relations with company performance from a sample of companies...

The purpose of this paper is to explore the relationship between market orientation, innovation resources and companies' financial performance. Focus is put on the mediator role of proactive market orientation (PMO) in the relationship between reactive market orientation (RMO), innovation...

The Narver and Slater market orientation scale is tested in the context of service firms in the transition economies of central Europe and found to be both valid and reliable. The survey examined levels of market orientation in 205 business to business services companies and 141 consumer...

Privatisation in Central and Eastern Europe was introduced to encourage competition in companies with subsequent beneficial effects on company performance and market orientation. Companies have been privatised by four main methods in these countries depending on the company circumstances before...

The Narver and Slater market orientation scale is tested in the context of service firms in the transition economies of central Europe and found to be both valid and reliable. The survey examined levels of market orientation in 205 business to business services companies and 141 consumer...

Perceived value is an extremely important concept in marketing and many authors have dealt with it in recent years. In Slovenia perceived value of product is a rather neglected aspect of the research. Moreover, nobody has empirically researched the impact of individual factors on perceived value...