LIM, Weng Marc; TING, Ding Hooi; KHOO, Pei Theng; WONG, … - In: Management & Marketing 7 (2012) 2
The values consumer considers and associates with luxury products have changed as a result of globalization and modernization. Traditionally, consumers rely on functional values when making a luxury purchase decision. However, in contemporary times, there has been a shift to an emphasis on...