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When social media met commerce: a model of perceived customer value in group-buying

Lee, Yong-Ki; Kim, Sally Y.; Chung, Namho; Ahn, Kwanghoon; … - In: Journal of Services Marketing 30 (2016) 4, pp. 398-410

Purpose Social commerce using social media has been on the rapid increase. Among various social commerce models, group-buying has become the mainstream. There is a paucity of research related to how customers perceive value in group-buying situations. This paper aims to examine and analyze...

Persistent link: https://www.econbiz.de/10014906066

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When social media met commerce : a model of perceived customer value in group-buying

Lee, Yong-Ki; Kim, Young; Chung, Namho; Ahn, Kwanghoon; … - In: The journal of services marketing 30 (2016) 4, pp. 398-410

Persistent link: https://www.econbiz.de/10011615461