Showing 1 - 10 of 44,459
This paper examines one of the most important marketing strategies by software producers on the Internet. That is whether to offer free samples and if so, whether to list the samples on shareware repositories. I show that firms with higher value products have a greater incentive to offer free...
Persistent link: https://www.econbiz.de/10004970309
We analyze an equilibrium search model in a duopoly setting with bilateral heterogeneities in production and search … in such a setting, compare the market advertising level to the socially optimal level, and find conditions in which firms …
Persistent link: https://www.econbiz.de/10005811622
can exploit this effect to relax competition through information exchange and analyse the role of advertising in such …
Persistent link: https://www.econbiz.de/10005791781
We investigate the impact of consumer search and competition on pricing strategies in Germany's electricity retail. We … utilize a unique panel dataset on spatially varying search requests at major online price comparison websites to construct a … direct measure of search intensity and combine this information with zip code level data on electricity tariffs between 2011 …
Persistent link: https://www.econbiz.de/10011447766
recommendations and price offers only after consumers have approached them, creating additional market power due to search costs. In … the expert and fringe firms is costly. For search costs that are not excessively high, in equilibrium the expert … mistakenly leave the expert, and some low-severity consumers incur unnecessary search costs. Total welfare is non-monotonic in …
Persistent link: https://www.econbiz.de/10012609027
This note presents an ordered search model in which consumers search both for price and product fitness. We construct … an equilibrium in which there is price dispersion and prices rise in the order of search. The top firms in consumer … search process, though charge lower prices, earn higher profits due to their larger market shares. …
Persistent link: https://www.econbiz.de/10011496101
proportion of low search cost consumers increases. …
Persistent link: https://www.econbiz.de/10005437864
of diversity in search models. A measure of “aggregate variability” is appropriate to such models. Values derived from … search models tend to be well behaved; they exhibit diminishing returns in diversity. In contrast, a definition of diversity … necessarily well behaved. The differences between diversity values arising in search models and those arising from more general …
Persistent link: https://www.econbiz.de/10005442447
We develop an equilibrium sequential search model which includes most of the literature as special cases. In particular …, the model can accommodate heterogeneity in buyers’ search costs and demand functions and firms’ cost functions, with … equilibrium search models. Although we focus on sequential search, our methodology can be used for other classes of equilibrium …
Persistent link: https://www.econbiz.de/10005453616
Firms simultaneously set prices in a homogeneous-product market where uninformed consumers search for price information …. Some uninformed consumers are “local” searchers who visit only one seller, whereas others search sequentially with an … benefits all consumers. A reduction in search cost sometimes leads to higher equilibrium prices. …
Persistent link: https://www.econbiz.de/10011051624