Purpose – China’s accelerated urbanisation leads directly to pressure on the urban environment. The purpose of this paper is to identify best practices involved in a real sustainable community projects for the experience to be replicated in future. Design/methodology/approach – To explore...

Intercropping has a strong potential to counteract the severe degradation of arable land in the North China Plain (NCP). However, a rapid decline of intercropping can be observed in the last decades. The present paper investigates the reason for this development and suggests solutions on how to...

While advertisers increase spending on marketing campaigns, little is known about its effectiveness for the firm and for its competitors. In this study, we explore consumer responses to TV advertising of the 2010 Superbowl show. We investigate how peer exposure to brands affects word-of-mouth...

The elderly population people in Australia is growing rapidly as the result of existing population aging and lower birth rates. The steady increase in an ageing population has been regarded as a looming crisis for Australia, particularly how to house and care for older people. As a viable...

This paper empirically examines the firm-specific exchange rate exposure of Japanese multinational corporations (MNC). Although financial theory strongly supports that exchange rate movement should affect the value of a multinational corporation, most previous studies failed to document...