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Social network online communities : information sources for apparel shopping
Park, Huiju; Cho, Hira - In: The journal of consumer marketing 29 (2012) 6, pp. 400-411
Persistent link: https://www.econbiz.de/10009681533
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Cultural comparison for the acceptance of online apparel customization
Cho, Hira; Wang, Yun - In: The journal of consumer marketing 27 (2010) 6, pp. 550-557
Persistent link: https://www.econbiz.de/10008772876
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An examination of regional differences in China by socio-cultural factors
Cho, Hyeon Jeong; Jin, Byoungho; Cho, Hira - In: International journal of market research : JMRS ; the … 52 (2010) 5, pp. 611-631
Persistent link: https://www.econbiz.de/10008688909
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Acceptance of online customization for apparel shopping
Cho, Hira; Fiorito, Susan S. - In: International journal of retail & distribution management 37 (2009) 5, pp. 389-407
Persistent link: https://www.econbiz.de/10009521996
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Effects of design factors on store image and expectation of merchandise quality in web-based stores
Oh, Jungmi; Fiorito, Susan S.; Cho, Hira; Hofacker, … - In: Journal of retailing and consumer services 15 (2008) 4, pp. 237-249
Persistent link: https://www.econbiz.de/10003729826
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Why do consumers leave fast fashion stores? : role of shoppers' confusion
Hwang, Joohye; Tung, Tsun-Yin; Cho, Hira - In: Journal of fashion marketing and management 28 (2024) 1, pp. 186-207
Persistent link: https://www.econbiz.de/10014495513
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An Exploration into Home Based Businesses: Data From Textile Artists
Sanchez Soldressen, Lorna; Fiorito, Susan; He, Yan - In: Journal of small business management : JSBM ; a joint … 36 (1998) 2, pp. 33-44
Persistent link: https://www.econbiz.de/10005976823
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The Current Status of Women in US Department Store Retailing: 2004
Gable, Myron; Fiorito, Susan; Topol, Martin - In: The international review of retail, distribution and … 15 (2005) 2, pp. 217
Persistent link: https://www.econbiz.de/10007150045
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Cultural comparison for the acceptance of online apparel customization
Cho, Hira; Wang, Yun - In: Journal of Consumer Marketing 27 (2010) 6, pp. 550-557
Purpose – The aim of this paper is to examine two culturally different countries regarding the acceptance of online customization of an apparel product. Design/methodology/approach – Based on previous literature, this study established hypotheses to compare US and Taiwan college students for...
Persistent link: https://www.econbiz.de/10014848839
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Social network online communities: information sources for apparel shopping
Park, Huiju; Cho, Hira - In: Journal of Consumer Marketing 29 (2012) 6, pp. 400-411
Purpose – This study aims to understand how social network online communities affect information seeking behavior and decision making for apparel shopping. Design/methodology/approach – An empirical study was conducted using a developed research model that hypothesized the effects of...
Persistent link: https://www.econbiz.de/10014848983