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The role of satisfaction, trust and contractual obligation on long-term orientation
Wang, Cheng Lu; Shi, Yizheng; Barnes, Bradley R. - In: Journal of business research : JBR 68 (2015) 3, pp. 473-479
Persistent link: https://www.econbiz.de/10010495374
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Conflict handling styles in international joint ventures : a cross-cultural and cross-national comparison
Wang, Cheng Lu; Lin, Xiaohua; Chan, Allan K.; Shi, Yizheng - In: Management international review : mir ; journal of … 45 (2005) 1, pp. 3-21
Persistent link: https://www.econbiz.de/10002628258
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Conflict Handling Styles in International Joint Ventures: A Cross-cultural and Cross-national Comparison
Wang, Cheng Lu; Lin, Xiaohua; Chan, Allan K.K.; Shi, Yizheng - In: Management international review : mir ; journal of … 45 (2005) 1, pp. 3-22
Persistent link: https://www.econbiz.de/10006753254
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Country image, product image and consumer purchase intention : evidence from an emerging economy
Wang, Cheng Lu; Li, Dongjin; Barnes, Bradley R.; Ahn, … - In: International business review : the official journal of … 21 (2012) 6, pp. 1041-1051
Persistent link: https://www.econbiz.de/10009747548
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The Chinese notion of guanxi
Yen, Dorothy Ai-wan; Barnes, Bradley R.; Wang, Cheng Lu - In: Handbook of contemporary marketing in China : theories …, (pp. 83-100). 2011
Persistent link: https://www.econbiz.de/10008987127
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The measurement of guanxi : introducing the GRX scale
Yen, Dorothy A.; Barnes, Bradley R.; Wang, Cheng Lu - In: Industrial marketing management : the international … 40 (2011) 1, pp. 97-108
Persistent link: https://www.econbiz.de/10008907885
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The asymmetric influence of cognitive and affective country image on rational and experiential purchases
Li, Dongjin; Wang, Cheng Lu; Jiang, Ying; Barnes, Bradley R. - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2153-2175
Persistent link: https://www.econbiz.de/10010461794
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The significance of trust and renqing in the long-term orientation of Chinese business-to-business relationships
Wang, Cheng Lu; Siu, Noel Y. M.; Barnes, Bradley R. - In: Industrial marketing management : the international … 37 (2008) 7, pp. 819-824
Persistent link: https://www.econbiz.de/10003781852
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Brand management and consumer experience : an emerging market perspective
Wang, Cheng Lu (ed.); He, Jiaxun (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011760470
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Guest editorial: Brand management and consumer experience in emerging markets : directions for future research
Wang, Cheng Lu; He, Jiaxun; Barnes, Bradley R. - In: International marketing review 34 (2017) 4, pp. 458-462
Persistent link: https://www.econbiz.de/10011760572