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В статье рассмотрены основные направления изучения использования музыкальных аудиосредств в маркетинговых коммуникациях. Утверждается, что успешное...
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This study explores the relationships between culture,politics, and the decision-making process of theAmerican opera … influences inprogramming decisions. It tests the hypothesizedrelationships between risk-taking by opera companiesand socio …, wealth, and educationlevel were also found to affect opera programming. Copyright Kluwer Academic Publishers 2000 …
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"This book investigates the expansive scope of Electronic Music Dance Culture (EMDC), the rise of Psychedelic Trance … interactive experiences: new roles for performers and audience within the electronic music scenario / Paulo César Teles, Aidan … Farrell -- Flying away: electronic dance music, dance culture, psytrance, and new sounds in Portugal / Paula Guerra …
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This paper analyzes the impact of COVID-19 pandemic on the process of digitalization of Italian opera houses. Based on …
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subscriptions may be increased. The purpose of this paper is to examine bundling as a marketing management technique for opera … increase participation and loyalty. Design/methodology/approach A discrete choice experiment with opera patrons is used to … development of bundling strategies to enhance opera attendance. Research limitations/implications It is recognised that the …
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