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A multicultural blend : metaph...
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Wilson, Elizabeth J.
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Elliot, Esi A.
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ECONIS (ZBW)
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Other ZBW resources
11
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Brand meaning in higher education : leaving the shallows via deep metaphors
Wilson, Elizabeth J.
;
Elliot, Esi A.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3058-3068
Persistent link: https://www.econbiz.de/10011507915
Saved in:
2
Environmental sustainability and customer experience in emerging markets
Tsetse, Ernest Kafui Kwasi
;
Adams, Russell
;
Elliot, Esi A.
- In:
Business strategy and the environment
33
(
2024
)
6
,
pp. 5647-5660
Persistent link: https://www.econbiz.de/10015339323
Saved in:
3
Artrepreneurship and transmodernity
Elliot, Esi A.
;
Cavazos, Carmina
- In:
Journal of business research : JBR
131
(
2021
),
pp. 722-734
Persistent link: https://www.econbiz.de/10012545114
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4
LGBTQ and religious identity conflict in service settings
Minton, Elizabeth A.
;
Cabano, Frank
;
Gardner, Meryl P.
; …
- In:
The journal of services marketing
31
(
2017
)
4/5
,
pp. 351-361
Persistent link: https://www.econbiz.de/10011742694
Saved in:
5
From racialized brands to authentic brands : dynamic conceptual blending
Elliot, Esi A.
;
Cavazos, Carmina
;
Chow, Ai Ming
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
1
,
pp. 19-44
Persistent link: https://www.econbiz.de/10014488700
Saved in:
6
Ethnic chambers of commerce and co-creation of value : a synthesis of cultural and networking competencies
Elliot, Esi A.
;
Smith, Robert Spencer
;
Bicen, Pelin
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10014295061
Saved in:
7
Inter-firm trust between emerging markets : Chinese firms in Africa
Elliot, Esi A.
;
Zhu, Zhen
;
Wang, Fei-Ling
- In:
Journal of macromarketing
39
(
2019
)
3
,
pp. 304-333
Persistent link: https://www.econbiz.de/10012109482
Saved in:
8
Artrepreneurship and learning in ethnic markets
Elliot, Esi A.
;
Jamal, Ahmad
;
Cherian, Joseph
- In:
Journal of business research : JBR
82
(
2018
),
pp. 391-399
Persistent link: https://www.econbiz.de/10011771918
Saved in:
9
Cultural metaphors : enhancing consumer pleasure in ethnic servicescapes
Elliot, Esi A.
;
Cherian, Joseph
;
Casakin, Hernan
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1004-1012
Persistent link: https://www.econbiz.de/10009755377
Saved in:
10
African microentrepreneurship : the reality of everyday challenges
DeBerry-Spence, Benet
;
Elliot, Esi A.
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1665-1673
Persistent link: https://www.econbiz.de/10009683172
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