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BYOB : how bringing your own shopping bags leads to treating yourself, and the environment

Karmarkar, Uma R.; Bollinger, Bryan - 2014

Persistent link: https://www.econbiz.de/10010258676

The impact of "display-set" options on decision-making

Karmarkar, Uma R. - In: Journal of behavioral decision making 30 (2017) 3, pp. 744-753

Persistent link: https://www.econbiz.de/10011690729

Believe Me, I Have No Idea What I'm Talking About: The Effects of Source Certainty on Consumer Involvement and Persuasion

Karmarkar, Uma R.; Tormala, Zakary L. - In: Journal of Consumer Research 36 (2010) 6, pp. 1033-1049

This research explores the effect of source certainty-that is, the level of certainty expressed by a message source-on persuasion. The authors propose an incongruity hypothesis, suggesting that source certainty effects depend on perceived source expertise. In three experiments, consumers receive...

Persistent link: https://www.econbiz.de/10008633296

Believe me, i have no idea what i'm talking about : the effects of source certainty on consumer involvement and persuasion

Karmarkar, Uma R.; Tormala, Zakary L. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 6, pp. 1033-1049

Persistent link: https://www.econbiz.de/10003962965

Consumer neuroscience : past, present, and future

Karmarkar, Uma R.; Plassmann, Hilke - 2015

Persistent link: https://www.econbiz.de/10010490142

Customer experience and service design

Karmarkar, Uday S.; Karmarkar, Uma R. - In: Managing consumer services : factory or theater?, (pp. 109-130). 2014

Persistent link: https://www.econbiz.de/10010478145

Asymmetric effects if favorable and unfavorable information on decision making under ambiguity

Peysakhovich, Alexander; Karmarkar, Uma R. - In: Management science : journal of the Institute for … 62 (2016) 8, pp. 2163-2178

Persistent link: https://www.econbiz.de/10011539479

Cost conscious? : the neural and behavioral impact of price primacy on decision making

Karmarkar, Uma R.; Shiv, Baba; Knutson, Brian - In: Journal of marketing research : JMR 52 (2015) 4, pp. 467-481

Persistent link: https://www.econbiz.de/10011337511

Consumer neuroscience : past, present, and future

Karmarkar, Uma R.; Plassmann, Hilke - In: Organizational research methods : ORM 22 (2019) 1, pp. 174-195

Persistent link: https://www.econbiz.de/10012005389

Consumer neuroscience : past, present, and future

Karmarkar, Uma R.; Plassmann, Hilke - 2015 - Revised version of 2015/19/MKT

Persistent link: https://www.econbiz.de/10011565765