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Neue Zielgruppensegmente für das Marketing: der schwule Konsument
Bauer, Hans H.; Neumann, Marcus M.; Weiss, Kristina von - In: Jahrbuch der Absatz- und Verbrauchsforschung 50 (2004) 4, pp. 352-369
Persistent link: https://www.econbiz.de/10002565921
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Seeking the holy grail through gay and lesbian consumers : an exploratory content analysis of ads with gey/lesbian-specific content
Um, Nam-Hyun - In: Journal of marketing communications 18 (2012) 2, pp. 133-149
Persistent link: https://www.econbiz.de/10009532005
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What matters : factors influencing gay consumers' evaluations of "gay-friendly" corporate activities
Oakenfull, Gillian W. - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013), pp. 79-89
Persistent link: https://www.econbiz.de/10009774946
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Loyalty runs deeper than thread count : an exploratory study of gay guest preferences and hotelier perceptions
Berezan, Orie; Raab, Carola; Krishen, Anjala S.; Love, … - In: Journal of travel and tourism marketing 32 (2015) 7/8, pp. 1034-1050
Persistent link: https://www.econbiz.de/10011409863
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Symbols or icons in gay-themed ads : how to target gay audience
Um, Nam-Hyun; Kim, Kyung-Ok; Kwon, Eun Sook; Wilcox, David - In: Journal of marketing communications 21 (2015) 6, pp. 393-407
Persistent link: https://www.econbiz.de/10011518846
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Rich, lavish and trendy : is lesbian consumers’ fashion shopping behaviour similar to gay’s? : a comparative study of lesbian fashion consumption behaviour in Germany
Braun, Kerstin; Cleff, Thomas; Walter, Nadine - In: Journal of fashion marketing and management 19 (2015) 4, pp. 445-466
Persistent link: https://www.econbiz.de/10011502909
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Consumer response to gay and lesbian imagery : how product type and stereotypes affect consumers' perceptions
Pounders, Kathrynn; Mabry-Flynn, Amanda - In: Journal of advertising research 56 (2016) 4, pp. 426-440
Persistent link: https://www.econbiz.de/10011628663
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Consumer myths and the gay men and women who believe them : a qualitative look at movements and markets
Gudelunas, David - In: Psychology & marketing 28 (2011) 1, pp. 53-68
Persistent link: https://www.econbiz.de/10008856896
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Sexuelle Orientierung als Segmentierungsmerkmal : Coming-Out des LGBT-Marketings
Drescher, Michael - In: Zielgruppen im Konsumentenmarketing : …, (pp. 89-103). 2014
Persistent link: https://www.econbiz.de/10010246154
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Gay and lesbian customers' perceived discrimination and identity management
Ro, Heejung; Olson, Eric D. - In: International journal of hospitality management 84 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012146185