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Show me the money : Improving our understanding of how organizations generate return from technology-led marketing change

Maklan, Stan; Peppard, Joe; Klaus, Philipp - In: European Journal of Marketing 49 (2015) 3/4, pp. 561-595

Purpose – The purpose of this paper is to examine the conundrum between the increasingly importance of investments in new information technologies (IT) on marketing practice and marketing scholars continuing to question the profitability of IT-led marketing initiatives....

Persistent link: https://www.econbiz.de/10014724150

Customer experience : are we measuring the right things?

Maklan, Stan; Klaus, Philipp - In: International journal of market research : JMRS ; the … 53 (2011) 6, pp. 771-792

Persistent link: https://www.econbiz.de/10010217547

Bridging the gap for destination extreme sports : a model of sports tourism customer experience

Klaus, Philipp; Maklan, Stan - In: Journal of marketing management : MM 27 (2011) 13/14, pp. 1341-1365

Persistent link: https://www.econbiz.de/10009412795

Towards a better measure of customer experience

Klaus, Philipp; Maklan, Stan - In: International journal of market research : JMRS ; the … 55 (2013) 2, pp. 227-246

Persistent link: https://www.econbiz.de/10009732284

The role of brands in a service-dominated world

Klaus, Philipp; Maklan, Stan - In: The journal of brand management : an international journal 15 (2007/08) 2, pp. 115-122

Persistent link: https://www.econbiz.de/10003611584

EXQ : a multiple-item scale for assessing service experience

Klaus, Philipp; Maklan, Stan - In: Journal of service management 23 (2012) 1, pp. 5-33

Persistent link: https://www.econbiz.de/10009534370

Where is customer experience (CX) research heading? : a personal commentary

Klaus, Philipp - In: The journal of services marketing 37 (2023) 6, pp. 700-705

Persistent link: https://www.econbiz.de/10014314392

The case of Amazon.com : towards a conceptual framework of online customer service experience (OCSE) using the emerging consensus technique (ECT)

Klaus, Philipp - In: The journal of services marketing 27 (2013) 6, pp. 443-457

Persistent link: https://www.econbiz.de/10010198163

Towards practical relevance : delivering superior firm performance through digital customer experience strategies

Klaus, Philipp - In: Journal of direct, data and digital marketing practice … 15 (2013/14) 4, pp. 306-316

Persistent link: https://www.econbiz.de/10010385968

Produktionssystem Kulturwirtschaft : [ein Bericht über die Situation in Zürich]

Klaus, Philipp - In: Schweizer Monatshefte : Zeitschrift für Politik, … 86 (2006) 5/6, pp. 28-29

Die Kultur ist ein wichtiger Standortfaktor geworden, und die Kulturwirtschaft gilt in vielen Regionen als Hoffnungsträgerin für die Beschäftigungsentwicklung. Ein Bericht über die Situation in Zürich.

Persistent link: https://www.econbiz.de/10003346426