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Padela, Shoaib M. Farooq; Wooliscroft, Ben; … - In: Journal of macromarketing 41 (2021) 2, pp. 356-372

Persistent link: https://www.econbiz.de/10012521300

Investigating chrematistics in marketing systems : a research framework

Kadirov, Djavlonbek; Varey, Richard J.; Wolfenden, Sally - In: Journal of macromarketing : examining the interactions … 36 (2016) 1, pp. 54-67

Persistent link: https://www.econbiz.de/10011452315

There is more to marketing : an encore to Layton's ring cycle and the compelling case for marketing systems theory, research and management

Shultz, Clifford J. - In: Australasian marketing journal 24 (2016) 3, pp. 257-259

Persistent link: https://www.econbiz.de/10011596826

The role of consumers' attitude towards economic climate in their reaction to "PL-only" assortments : evidence from the United States and Spain

Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Journal of retailing and consumer services 34 (2017), pp. 340-348

Persistent link: https://www.econbiz.de/10011629448

Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.

Ruiz-Real, José Luis; Gázquez-Abad, Juan Carlos; … - In: Advances in National Brand and Private Label Marketing …, (pp. 151-157). 2018

Persistent link: https://www.econbiz.de/10013277505

Effects of food prices and consumer income on nutrient availability

Huang, Kuo S. - In: Applied economics 31 (1999) 3, pp. 367-380

Persistent link: https://www.econbiz.de/10001364530

Overchoice and assortment type : when and why variety backfires

Gourville, John T. (contributor); Soman, Dilip (contributor) - 2004

Persistent link: https://www.econbiz.de/10002569397

Measuring changes in preferences and perception due to the entry of a new brand with choice data

Hildebrandt, Lutz (contributor); Kalweit, Lea (contributor) - 2008

Context effects can have a major influence on brand choice behavior after the introduction of a new product. Based on behavioral literature, several hypotheses about the effects of a new brand on perception, preferences and choice behavior can be derived, but studies with real choice data are...

Persistent link: https://www.econbiz.de/10003770795

Managing variety on the retail shelf : using household scanner panel data to rationalize assortments

Anupindi, Ravi; Gupta, Sachin; Venkataramanan, M.A. - In: Retail supply chain management : quantitative models …, (pp. 155-182). 2008

Persistent link: https://www.econbiz.de/10003773890

Outsourcing, firm size, and product complexity : evidence from credit unions

Ono, Yukako; Stango, Victor - In: Economic perspectives 29 (2005) 1, pp. 2-11

Persistent link: https://www.econbiz.de/10003484548