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Understanding relationship mar...
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Showing
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1
When do loyalty programs work? : the moderating role of design, retailer-strategy, and country characteristics
Bombaij, Nick J. F.
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 175-195
Persistent link: https://www.econbiz.de/10012288658
Saved in:
2
Designing successful temporary loyalty programs : an exploratory study on retailer and country differences
Bombaij, Nick J. F.
;
Gelper, Sarah
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1275-1295
Persistent link: https://www.econbiz.de/10013471090
Saved in:
3
Consumer motivation for reward pursuit : a
culture
-based and progress-based model of loyalty program effectiveness
Yang, Morgan X.
;
Chan, Haksin
;
Yu, Irina Y.
;
Fock, Henry
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 255-268
Persistent link: https://www.econbiz.de/10012201033
Saved in:
4
Cultural influences on privacy calculus in loyalty programs : an analysis of individual and national-level cultural values
Balabanis, George
;
Stathopoulou, Anastasia
;
Balabanis, John
-
2025
Persistent link: https://www.econbiz.de/10015340302
Saved in:
5
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
6
Dynamics of loyalty programs in Malaysian retailing : a strategic marketing perspective
Julian, Craig C.
;
Ahmed, Zafar U.
;
Che Aniza Che Wel
; …
- In:
Journal of transnational management : the official …
21
(
2016
)
3
,
pp. 101-114
Persistent link: https://www.econbiz.de/10011564257
Saved in:
7
Do loyalty cards enhance loyalty in the pharmaceutical sector?
Marques, Susana Henriques
;
Cardoso, Margarida G. M. S.
; …
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
2
,
pp. 143-162
Persistent link: https://www.econbiz.de/10011820581
Saved in:
8
Exploring the importance of building strong customer relationships
Seturi, Maia
- In:
Technology audit and production reserves
1
(
2024
)
4/75
,
pp. 33-37
Persistent link: https://www.econbiz.de/10014507363
Saved in:
9
Surveillance capitalism in the middle east retail sector
Alharthi, Amal
;
Cortese, Corinne
;
Moerman, Lee
;
Tanima, …
- In:
Critical perspectives on accounting : an international …
87
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013549913
Saved in:
10
A qualitative comparative study of Japanese fashion brands via profiling young shoppers
Miao, Miao
;
Numata, Hideho
;
Ikeda, Kayo
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 170-189
Persistent link: https://www.econbiz.de/10013552693
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