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Of video games, music, movies, and celebrities

Eliashberg, Jehoshua; Hennig-Thurau, Thorsten; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 2, pp. 241-245

Persistent link: https://www.econbiz.de/10011527063

How and why to measure personal and historical nostalgic responses through entertainment media

Natterer, Kathrin - In: JMM : the international journal on media management 16 (2014) 3/4, pp. 161-180

Persistent link: https://www.econbiz.de/10010481891

International television formats and national variations : the case of IDOL in Vietnam

Burnett, R. A.; Bui Minh Thai - In: International journal of trade and global markets 7 (2014) 3, pp. 223-234

Persistent link: https://www.econbiz.de/10010530842

Are you entertained? : the impact of brand integration and brand experience in television-related advergames

Kinard, Brian R.; Hartman, Katherine B. - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 196-203

Persistent link: https://www.econbiz.de/10009778525

Does "passing the courvoisier" always pay off? : positive and negative evaluative conditioning effects of brand placements in music videos

Schemer, Christian; Matthes, Jörg; Wirth, Werner; … - In: Psychology & marketing 25 (2008) 10, pp. 923-943

Persistent link: https://www.econbiz.de/10003768739

Konstruktion einer Markterfolgsanalysemethodik für Mobile Entertainment Anbieter : Ableitung einer eklektischen Methodik auf Basis einer stufenweisen Fokussierung des Analyseobjektes und einer forschungshistorischen Reflektion inhaltlicher und methodischer Erkenntnisgewinne relevanter Markterfolgsanalysemethodiken des Marketing und Strategischen Management

Wegener, Michael - 2006 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003354680

Network-based innovation : the case for mobile gaming and digital music

Soeiro, Filipe Castro; Santos, Mariana; Alves, José - In: European business review : EBR ; the official journal … 28 (2016) 2, pp. 155-175

Persistent link: https://www.econbiz.de/10011557493

Competitive Entertainment : Implications of the NFL Lockout Litigation for Sports, Theatre, Music, and Video Entertainment

Perritt, Henry H. - 2012

The 2011 NFL lockout reveals profound changes in the labor and product markets for the entire entertainment industry, driven by a revolution in technology. This article explores the revolution in the professional sports, theatre, and movie-making industries and concludes that it is fragmenting...

Persistent link: https://www.econbiz.de/10014167502

Transforming homo economicus into homo ludens : a field experiment on gamification in a utilitarian peer-to-peer trading service

Hamari, Juho - In: Electronic commerce research and applications 12 (2013) 4, pp. 236-245

Persistent link: https://www.econbiz.de/10010504871

The value of context-specific studies for marketing

Stremersch, Stefan; González, Jorge; Valenti, Albert; … - In: Journal of the Academy of Marketing Science 51 (2023) 1, pp. 50-65

Persistent link: https://www.econbiz.de/10013493135