Román, Sergio; Rodríguez, Rocío - In: Journal of Business & Industrial Marketing 30 (2015) 6, pp. 771-783
salesperson’s customer-qualification skills and customer-oriented selling fully mediate the effect of technology use on outcome … specifically, the influence of technology use on customer-qualification skills and customer-oriented selling is stronger for …Purpose – This paper aims to examine whether and how sales technology (ST) use helps salespeople perform better through …