Banerjee, Bidisha; Bag, Sudin - In: Asian Academy of Management journal 27 (2022) 2, pp. 83-105
job satisfaction between creativity, adaptive selling, and sales performance. The present study investigates the direct … relationship between the salesperson’s creativity and adaptive selling on their performance. In addition, the study also examines … the role of job satisfaction as a moderator between creativity and adaptive selling and between creativity and sales …