Purpose: The purpose of this paper is to examine the impact of personal relevance, source credibility and advertising appeal type on the emotional and cognitive processing of a direct to consumer pharmaceutical ad for a meningitis vaccine. Design/methodology/approach: A 2 × 2 experiment was...

Purpose – The purpose of this paper is to compare the communication styles on the web sites of a random sample of the top American corporations and non‐profit organizations. By revisiting the traditional approach to understanding strategic communication, the four models of public relations...

Tourists are particularly vulnerable to natural disasters such as hurricanes since they might be less informed and prepared than residents of disaster-prone areas. Thus, understanding how the traits of a tropical cyclone as well as specific characteristics of tourists influence affective and...

Though most hurricane evacuation studies have focused on residents, tourists are also a vulnerable population. To assess their perceptions of risk and evacuation likelihood under different hurricane conditions, we surveyed 448 tourists visiting central Florida. Respondents viewed four maps...

The concern for workers' health has increased in Latin America during the last decade both on the part of research institutions and trade unions. A special emphasis has been given to active participation of workers not just in the transformation of working conditions to improve health but also...