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The dynamic impact of product-...
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318
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28
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16
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15
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14
Loi, Raymond
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1
Crisis management strategies and the long-term effects of product recalls on firm value
Liu, Yan
;
Shankar, Venkatesh
;
Yun, Wonjoo
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 30-48
Persistent link: https://www.econbiz.de/10011749851
Saved in:
2
Index option returns and generalized entropy bounds
Liu, Yan
- In:
Journal of financial economics
139
(
2021
)
3
,
pp. 1015-1036
Persistent link: https://www.econbiz.de/10012693881
Saved in:
3
Reconstructing the yield curve
Liu, Yan
;
Wu, Jing Cynthia
- In:
Journal of financial economics
142
(
2021
)
3
,
pp. 1395-1425
Persistent link: https://www.econbiz.de/10012875953
Saved in:
4
The effectiveness of membership-based free shipping : an empirical investigation of consumers' purchase behaviors and revenue contribution
Guo, Fangfei
;
Liu, Yan
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 869-888
Persistent link: https://www.econbiz.de/10014432720
Saved in:
5
The negative and positive consequences of placing nonpromoted products next to promoted products
Kan, Christina
;
Liu, Yan
;
Lichtenstein, Donald R.
; …
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 928-948
Persistent link: https://www.econbiz.de/10014432748
Saved in:
6
... and the cross-section of expected returns
Harvey, Campbell R.
;
Liu, Yan
;
Zhu, Heqing
-
2014
Persistent link: https://www.econbiz.de/10010431329
Saved in:
7
... and the Cross-Section of Expected Returns
Harvey, Campbell R.
;
Liu, Yan
;
Zhu, Heqing
- In:
The review of financial studies
29
(
2016
)
1
,
pp. 5-68
Persistent link: https://www.econbiz.de/10011447535
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8
Evaluating trading strategies
Harvey, Campbell R.
;
Liu, Yan
- In:
The journal of portfolio management : a publication of …
40
(
2014
),
pp. 108-118
Persistent link: https://www.econbiz.de/10011433465
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9
Backtesting
Harvey, Campbell R.
;
Liu, Yan
- In:
The journal of portfolio management : a publication of …
42
(
2015
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011408846
Saved in:
10
Detecting repeatable performance
Harvey, Campbell R.
;
Liu, Yan
- In:
The review of financial studies
31
(
2018
)
7
,
pp. 2499-2552
Persistent link: https://www.econbiz.de/10011927141
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