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Chiswick, Barry R.
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72
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64
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55
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54
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50
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46
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45
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40
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40
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39
Kind, Hans Jarle
38
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38
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38
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36
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36
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35
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35
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34
Mélitz, Jacques
33
Danzer, Alexander M.
32
Terlutter, Ralf
32
Toubal, Farid
32
Tucker, Catherine
32
Chan, Kara
31
Huh, Jisu
31
Piekkari, Rebecca
31
Saffer, Henry
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Yoon, Sukki
31
Hudders, Liselot
30
Yoon, Hye Jin
30
Nickel, Volker
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Nilssen, Tore
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29
Reijmersdal, Eva A. van
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Marketing science
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Psychology & marketing
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European Journal of Marketing
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Journal of retailing and consumer services
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Journal of Consumer Marketing
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Discussion paper series / IZA
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of promotion management : innovations in planning and applied research
111
European journal of marketing : EJM
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NBER working paper series
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SpringerLink / Bücher
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International journal of internet marketing and advertising : IJIMA
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Journal of current issues and research in advertising : JCIRA
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IZA Discussion Papers
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Journal of current issues and research in advertising
90
NBER Working Paper
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Young Consumers
84
Marketing : ZFP ; journal of research and management
82
Working paper / National Bureau of Economic Research, Inc.
80
European journal of operational research : EJOR
79
Journal of historical research in marketing
79
IZA Discussion Paper
78
Marketing letters : a journal of research in marketing
77
Health marketing quarterly
76
CESifo working papers
71
Marketing Science
71
Jahrbuch der Absatz- und Verbrauchsforschung
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International Marketing Review
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ECONIS (ZBW)
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BASE
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date (oldest first)
1
Advertising
in a foreign
language
or the consumers' native
language
?
Nederstigt, Ulrike
;
Hilberink-Schulpen, Béryl
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011917497
Saved in:
2
Foreign languages in
advertising
as implicit country-of-origin cues : mechanism, associations, and effectiveness
Hornikx, Jos
;
Meurs, Frank van
- In:
Journal of international consumer marketing
29
(
2017
)
2
,
pp. 60-73
Persistent link: https://www.econbiz.de/10011690489
Saved in:
3
Speaking green : expressing a message in a foreign
language
fosters consumers' pro-environmental choices
Saile, Katharina S.
;
Neef, Nicolas Eric
;
Hüttl-Maack, …
- In:
International journal of advertising : the review of …
44
(
2025
)
1
,
pp. 66-86
Persistent link: https://www.econbiz.de/10015194215
Saved in:
4
The effectiveness of foreign-
language
display in
advertising
for congruent versus incongruent products
Hornikx, Jos
;
Meurs, Frank van
;
Hof, Robert-Jan
- In:
Journal of international consumer marketing
25
(
2013
)
3
,
pp. 152-165
Persistent link: https://www.econbiz.de/10009761432
Saved in:
5
Aspects that influence extrinsic and intrinsic motivation to acquire an online
language
course of a foreign
language
Cristancho Triana, Gerson Jaquin
;
Corredor Aponte, …
-
2023
Persistent link: https://www.econbiz.de/10015407754
Saved in:
6
Advertising
in English in nonnative English-speaking markets : the effect of
language
and self-referencing in
advertising
in Romania on ad attitudes
Micu, Camelia C.
;
Coulter, Robin A.
- In:
Journal of East-West business
16
(
2010
)
1
,
pp. 67-84
Persistent link: https://www.econbiz.de/10003973974
Saved in:
7
Language
and
advertising
effectiveness : code-switching in the Korean marketplace
Ahn, Jungsun
;
La Ferle, Carrie
;
Lee, Doohwang
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 477-495
Persistent link: https://www.econbiz.de/10011707426
Saved in:
8
Framing and word choice in childhood obesity reduction-focused
advertising
Mayer, James Mark
;
Peev, Plamen
;
Mayer, Abby
- In:
Journal of managerial issues : JMI
34
(
2022
)
3
,
pp. 264-284
Persistent link: https://www.econbiz.de/10013397546
Saved in:
9
Standardization vs. adaptation : consumer reaction to TV ads containing subtitled or English dubbed ads
Pagani, Margherita
;
Goldsmith, Ronald E.
;
Perracchio, Andrea
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 702-714
Persistent link: https://www.econbiz.de/10011547735
Saved in:
10
Should I say it in English? : exploring
language
effects on print
advertising
among Latin American bilinguals
Alvarez, Cecilia M. O.
;
Uribe, Rodrigo
;
De-La-Torre, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 975-993
Persistent link: https://www.econbiz.de/10011859177
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