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An empirical model for brand loyalty measurement
Punniyamoorthy, M.
;
Raj, M. Prasanna Mohan
- In:
Journal of targeting, measurement and analysis for marketing
15
(
2007
)
4
,
pp. 222-233
Persistent link: https://www.econbiz.de/10003593707
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The impact of human resource management policies on business and marketing strategy implementation within the marketing organization
Varadaraj, A.
;
Raj, M. Prasanna Mohan
;
S, Ananth
- In:
Eastern European journal for regional studies
7
(
2021
)
2
,
pp. 182-207
Persistent link: https://www.econbiz.de/10012805496
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3
A study on the "futuristic aspect" of transforming the organisations towards "sustainable practises"
Aravamudhan, Varadaraj
;
Sengodan, Ananth
;
Raj, M. …
- In:
International journal of intelligent enterprise
11
(
2024
)
1
,
pp. 85-102
Persistent link: https://www.econbiz.de/10014442712
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