Higueras-Castillo, Elena; Alves, Helena; … - In: European journal of management and business economics : … 34 (2025) 1, pp. 103-119
the online channel and is characterised by a high level of trust, more habitual use in comparison with other groups and … level of trust in this channel. However, the effort expectancy is low, i.e. they consider that the adoption of the online … is essential to build trust with the user and show them the real benefits of e-commerce, how it would improve their life …