Do we praise altruistic acts because they produce social benefits or because they entail a personal sacrifice? Across five studies, we find that people mainly rely on personal cost rather than social benefit when evaluating prosocial actors. This occurs because sacrifice, but not benefit, is...

Social comparison nudges that employ descriptive norms were found to increase charitable giving. This paper finds that individuals who receive a descriptive norm donate significantly more when they have to guess the descriptive norm beforehand. We argue that guessing draws attention to the norm...

Safety nets may reduce incentives to mitigate risks, and adversely affect people’s behavior. We model the safety net problem as a social dilemma game involving moral hazard, risk taking and limited liability. Individuals take costly measures to avoid a likely loss which, if incurred, is...

In this article, we reflect critically on how moral actions are categorised in some recent studies on moral spillovers. Based on classic concepts from moral philosophy, we present a framework to categorise moral actions. We argue that with such finer gradation of the moral values, associated...