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Let them all eat cake : providing VIP services without the cost of exclusion for non-VIP customers

Fombelle, Paul W.; Sirianni, Nancy J.; Goldstein, Noah J.; … - In: Journal of business research : JBR 68 (2015) 9, pp. 1987-1996

Persistent link: https://www.econbiz.de/10011384222

The components of a successful CEO apology

Hill, Krista M.; Boyd, David P. - In: Journal of business case studies 9 (2013) 2, pp. 89-96

Persistent link: https://www.econbiz.de/10010117449

Insights from in-store marketing experiments

Nordfält, Jens; Grewal, Dhruv; Roggeveen, Anne L.; … - 2014

Persistent link: https://www.econbiz.de/10010424895

The components of a successful CEO apology

Hill, Krista M.; Boyd, David P. - In: Journal of business case studies 9 (2013) 2, pp. 89-96

Persistent link: https://www.econbiz.de/10009732889

Who should apologize when an employee transgresses? : source effects on apology effectiveness

Hill, Krista M.; Boyd, David P. - In: Journal of business ethics : JOBE 130 (2015) 1, pp. 163-170

Persistent link: https://www.econbiz.de/10011312128

Insights from In-Store Marketing Experiments

Nordfält, Jens; Grewal, Dhruv; Roggeveen, Anne L.; … - In: Shopper marketing and the role of in-store marketing, (pp. 127-146). 2014

Retailers increasingly experiment with a wide variety of store elements; this chapter focuses on in-store marketing tactics and reports the results of 12 in-store experiments conducted in cooperation with different retail chains. Experiments 1–3 address in-store signage (digital, floor) and...

Persistent link: https://www.econbiz.de/10015368767

Leveraging customers’ multiple identities: identity synergy as a driver of organizational identification

Fombelle, Paul W.; Jarvis, Cheryl Burke; Ward, James; … - In: Journal of the Academy of Marketing Science 40 (2012) 4, pp. 587-605

Persistent link: https://www.econbiz.de/10009977658

Native advertising effectiveness : the role of congruence and consumer annoyance on clicks, bounces, and visits

LaBrecque, Alexander C.; Voorhees, Clay M.; … - In: Journal of the Academy of Marketing Science 52 (2024) 6, pp. 1692-1712

Persistent link: https://www.econbiz.de/10015192953

Thematic discrepancy analysis : a method to gain insights into lurkers and test for non-response bias

Thompson, Scott A.; Loveland, James M.; Fombelle, Paul W. - In: Journal of interactive marketing : a quarterly … 28 (2014) 1, pp. 55-67

Persistent link: https://www.econbiz.de/10010347803

Leveraging customers' multiple identities : identity synergy as a driver of organizational identification

Fombelle, Paul W.; Jarvis, Cheryl Burke; Ward, James C.; … - In: Journal of the Academy of Marketing Science 40 (2012) 4, pp. 587-604

Persistent link: https://www.econbiz.de/10009566393