//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Leveraging loyalty programs to...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
107,905
Konsumentenverhalten
105,463
Relationship marketing
31,833
Beziehungsmarketing
31,174
Theorie
14,884
Theory
14,720
Customer satisfaction
10,029
Kundenzufriedenheit
9,832
Brand management
9,782
Markenführung
9,740
Online-Handel
9,458
Online retailing
9,442
Brand image
8,372
Markenimage
8,328
Social Web
8,313
Social web
8,310
Service quality
7,327
Dienstleistungsqualität
7,274
Markenartikel
7,208
Brand
7,195
Online-Marketing
6,489
Internet marketing
6,465
Deutschland
6,155
Electronic Commerce
6,002
E-commerce
5,836
Germany
5,829
Einzelhandel
5,685
Retail trade
5,633
Experiment
5,484
Marketingmanagement
5,363
Marketing management
5,344
Werbewirkung
5,115
USA
5,095
Advertising effects
5,074
Emotion
4,827
United States
4,827
Vertrauen
4,378
Confidence
4,358
Advertising
3,961
Privater Konsum
3,901
more ...
less ...
Online availability
All
Undetermined
49,215
Free
30,434
CC license
2,731
Type of publication
All
Article
89,744
Book / Working Paper
40,544
Journal
211
Other
26
Type of publication (narrower categories)
All
Article in journal
75,016
Aufsatz in Zeitschrift
75,016
Graue Literatur
9,735
Non-commercial literature
9,735
Aufsatz im Buch
8,971
Book section
8,971
Working Paper
8,407
Arbeitspapier
7,868
Hochschulschrift
3,982
Thesis
2,869
research-article
2,842
Collection of articles of several authors
1,684
Sammelwerk
1,684
Aufsatzsammlung
1,200
Conference paper
760
Konferenzbeitrag
760
Case study
688
Fallstudie
688
Bibliografie enthalten
507
Bibliography included
507
Konferenzschrift
454
Lehrbuch
377
Collection of articles written by one author
361
Sammlung
361
Textbook
320
Ratgeber
281
Dissertation u.a. Prüfungsschriften
276
Guidebook
259
Reprint
236
conceptual-paper
228
Conference proceedings
225
review-article
200
Amtsdruckschrift
175
Government document
175
Article
161
review
155
Handbook
145
Handbuch
145
case-report
126
Statistik
93
more ...
less ...
Language
All
English
118,023
German
10,774
Undetermined
947
French
369
Polish
130
Spanish
100
Italian
85
Swedish
40
Russian
34
Danish
30
Dutch
23
Norwegian
22
Portuguese
22
Romanian
19
Hungarian
17
Finnish
15
Lithuanian
14
Czech
12
Slovak
10
Croatian
6
Bulgarian
3
Multiple languages
3
Slovenian
3
Arabic
2
Serbian
2
Chinese
2
Bosnian
1
Indonesian
1
Macedonian
1
Malay (macrolanguage)
1
Turkish
1
more ...
less ...
Author
All
Han, Heesup
166
Homburg, Christian
143
Belk, Russell W.
141
Mattila, Anna S.
141
Bruhn, Manfred
140
Huber, Frank
127
Phau, Ian
120
Herrmann, Andreas
119
Bauer, Hans H.
118
Grunert, Klaus G.
117
Sheth, Jagdish N.
110
Wiedmann, Klaus-Peter
104
Grewal, Dhruv
103
Kumar, V.
103
Verhoef, Peter C.
100
Dwivedi, Yogesh K.
97
Septianto, Felix
96
Loureiro, Sandra Maria Correia
95
Lusk, Jayson L.
94
Wansink, Brian
90
Agarwal, Sumit
89
Thaichon, Park
89
Foxall, Gordon R.
88
Woodside, Arch G.
88
Gierl, Heribert
87
Law, Rob
87
Hollebeek, Linda D.
85
Khare, Arpita
85
Usman, Osly
80
Bagozzi, Richard P.
79
Nayga, Rodolfo M. <Jr.>
79
Paul, Justin
78
Walsh, Gianfranco
77
Laroche, Michel
75
Cherchye, Laurens
74
Chintagunta, Pradeep K.
74
Kim, Jungkeun
73
Ko, Eunju
73
Bruwer, Johan
72
Rock, Bram de
71
more ...
less ...
Institution
All
National Bureau of Economic Research
657
Springer Fachmedien Wiesbaden
187
OECD
80
European Commission / Joint Research Centre
64
European Commission / Directorate-General for Justice and Consumers
59
IGI Global
53
London Economics
50
IPSOS
47
Verlag Dr. Kovač
42
American Marketing Association
39
Consumers, Health, Agriculture and Food Executive Agency
37
European Commission / Directorate-General for Health and Food Safety
36
Deloitte consortium
32
Books on Demand GmbH <Norderstedt>
31
International Energy Agency
30
Edward Elgar Publishing
28
European Association of Agricultural Economists - EAAE
26
GFK
26
Institut für Demoskopie Allensbach
26
Information Resources Management Association
24
Friedrich-Schiller-Universität Jena
21
Université Paris-Dauphine (Paris IX)
20
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
19
European Commission / Directorate-General for Taxation and Customs Union
18
Nordic Council of Ministers
18
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
17
European Parliament / Directorate-General for Internal Policies of the Union
16
INSEAD
16
Nomos Verlagsgesellschaft
16
Universität Mannheim
16
Rheinisch-Westfälische Technische Hochschule Aachen
15
Center Data
14
Deloitte
14
Haufe-Lexware GmbH & Co. KG
14
Wageningen Economic Research
14
Christian-Albrechts-Universität zu Kiel
13
Österreichisches Institut für Wirtschaftsforschung
13
Erasmus Research Institute of Management
11
European Central Bank
11
European Commission / Directorate General for Maritime Affairs and Fisheries
11
more ...
less ...
Published in...
All
Journal of business research : JBR
2,823
Journal of retailing and consumer services
2,740
International journal of hospitality management
1,197
International journal of consumer studies
954
Psychology & marketing
916
NBER working paper series
654
Journal of consumer research : JCR ; an interdisciplinary bimonthly
627
Asia Pacific journal of marketing and logistics
599
Industrial marketing management : the international journal for industrial and high-tech firms
588
SpringerLink / Bücher
575
Tourism management : research, policies, practice
551
The journal of product & brand management
509
NBER Working Paper
500
European Journal of Marketing
478
Management science : journal of the Institute for Operations Research and the Management Sciences
476
Journal of the Academy of Marketing Science
468
Marketing science
468
International journal of contemporary hospitality management
465
Journal of travel and tourism marketing
464
Journal of marketing
460
Working paper / National Bureau of Economic Research, Inc.
459
The journal of services marketing
454
European journal of marketing : EJM
439
Journal of retailing
439
The journal of brand management : an international journal
433
Cogent business & management
424
Journal of marketing research : JMR
423
Journal of marketing management : MM
421
Marketing letters : a journal of research in marketing
414
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
406
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
404
Journal of Consumer Marketing
399
Journal of fashion marketing and management
382
Journal of marketing communications
382
Technological forecasting & social change : an international journal
382
The service industries journal
369
Journal of international consumer marketing
368
Marketing intelligence & planning
367
Journal of hospitality marketing & management
361
The international review of retail, distribution and consumer research
346
more ...
less ...
Source
All
ECONIS (ZBW)
123,852
Other ZBW resources
3,662
USB Cologne (EcoSocSci)
1,276
EconStor
761
RePEc
752
BASE
151
OLC EcoSci
62
USB Cologne (business full texts)
6
ArchiDok
3
more ...
less ...
Showing
1
-
10
of
130,525
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer-company identification and the effectiveness of loyalty programs
Kang, Jun
;
Alejandro, Thomas Brashear
;
Groza, Mark D.
- In:
Journal of business research : JBR
68
(
2015
)
2
,
pp. 464-471
Persistent link: https://www.econbiz.de/10010472529
Saved in:
2
Do loyalty cards enhance loyalty in the pharmaceutical sector?
Marques, Susana Henriques
;
Cardoso, Margarida G. M. S.
; …
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
2
,
pp. 143-162
Persistent link: https://www.econbiz.de/10011820581
Saved in:
3
Exploring the importance of building strong customer relationships
Seturi, Maia
- In:
Technology audit and production reserves
1
(
2024
)
4/75
,
pp. 33-37
Persistent link: https://www.econbiz.de/10014507363
Saved in:
4
Tactical use of rewards to enhance loyalty program effectiveness
Danaher, Peter J.
;
Sajtos, Laszlo
;
Danaher, Tracey S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 505-520
Persistent link: https://www.econbiz.de/10012494691
Saved in:
5
Cross-partner effects in coalition loyalty programs : the interaction of point redemptions with program sales
Li, Chen
;
Swaminathan, Srinivasan
;
Kim, Junhee
- In:
European journal of marketing
59
(
2025
)
3
,
pp. 645-668
Persistent link: https://www.econbiz.de/10015396281
Saved in:
6
Strategic behavior for hotel standby upgrade programs : empirical evidence and pricing implications
Yılmaz, Övünç
;
Ferguson, Mark
;
Pekgün, Pelin
; …
- In:
Journal of operations management
68
(
2022
)
6/7
,
pp. 675-701
Persistent link: https://www.econbiz.de/10013466490
Saved in:
7
Comparison of generational loyalty models and loyalty programs for Millennial, Generation X, and Baby Boomer hotel customers
Whalen, Elizabeth A.
;
Bowen, John T.
;
Baloglu, Seyhmus
- In:
Journal of hospitality and tourism insights
7
(
2024
)
4
,
pp. 2328-2346
Persistent link: https://www.econbiz.de/10015053384
Saved in:
8
Cultural influences on privacy calculus in loyalty programs : an analysis of individual and national-level cultural values
Balabanis, George
;
Stathopoulou, Anastasia
;
Balabanis, John
- In:
Journal of international marketing
33
(
2025
)
1
,
pp. 17-36
Persistent link: https://www.econbiz.de/10015340302
Saved in:
9
The one-away effect : the pursuit of mere completion
Ruan, Bowen
;
Polman, Evan
;
Tanner, Robin J.
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
5
,
pp. 945-961
Persistent link: https://www.econbiz.de/10014526248
Saved in:
10
Customer behavior across competitive loyalty programs
Khodakarami, Farnoosh
;
Petersen, J. Andrew
;
Venkatesan, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 892-913
Persistent link: https://www.econbiz.de/10015048006
Saved in:
1
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->