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Impacts of hedonic and utilita...
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1
There's more than one perspective to take into account for successful customer integration into radical new product innovation : a framework and research agenda
Schweitzer, Fiona Maria
;
Hende, Ellis van den
;
Hultink, …
- In:
IEEE transactions on engineering management : EM
67
(
2020
)
3
,
pp. 813-829
Persistent link: https://www.econbiz.de/10012300002
Saved in:
2
The role of customer investor involvement in crowdfunding success
Cornelius, Philipp B.
;
Gokpinar, Bilal
- In:
Management science : journal of the Institute for …
66
(
2020
)
1
,
pp. 452-472
Persistent link: https://www.econbiz.de/10012156639
Saved in:
3
How to enhance the success rate of new products in the market
Yusr, Maha Mohammed
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
International journal of business innovation and …
24
(
2021
)
4
,
pp. 478-493
Persistent link: https://www.econbiz.de/10012507255
Saved in:
4
Raw ideas in the fuzzy front end : verbosity increases perceived creativity
Kornish, Laura J.
;
Jones, Sharaya M.
- In:
Marketing science
40
(
2021
)
6
,
pp. 1106-1122
Persistent link: https://www.econbiz.de/10012796445
Saved in:
5
New product development during the last ten years : the ongoing debate and future avenues
Marzi, Giacomo
;
Ciampi, Francesco
;
Dalli, Daniele
; …
- In:
IEEE transactions on engineering management : EM
68
(
2021
)
1
,
pp. 330-344
Persistent link: https://www.econbiz.de/10013190441
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6
Kundenorientierung im Innovationsprozess : die erfolgreiche Integration von Kunden in den frühen Phasen der
Produktentwicklung
Reichart, Sybille V.
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001674785
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7
Kundenintegration
in die Neuproduktentwicklung : eine Betrachtung der Konsumgüterindustrie
Schuhmacher, Monika C.
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003929552
Saved in:
8
The impact of customer participation on NPD performance : the mediating role of inter-organisation relationship
Lin, Ming-ji James
;
Huang, Chin-hua
- In:
The journal of business & industrial marketing
28
(
2013
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10009723096
Saved in:
9
CKM-embedded innovation marketing as success driver for product innovation : theoretical framework and empirical research
Sun, Hongqing
-
2010
Persistent link: https://www.econbiz.de/10008825050
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10
Customer and frontline employee influence on new service development performance
Melton, Horace L.
;
Hartline, Michael D.
- In:
Journal of service research : JSR
13
(
2010
)
4
,
pp. 411-425
Persistent link: https://www.econbiz.de/10008736074
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