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date (oldest first)
1
Path to purpose? : how online customer journeys differ for hedonic versus utilitarian purchases
Li, Jingjing
;
Abbasi, Ahmed
;
Cheema, Amar
;
Abraham, Linda B.
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 127-146
Persistent link: https://www.econbiz.de/10012231652
Saved in:
2
Technology consumer behaviour : a study of hedonic/utilitarian preference via virtual space
Arruda Filho, Emílio José Montero
;
Santos, Agenilson …
- In:
International journal of business information systems : …
20
(
2015
)
4
,
pp. 455-476
Persistent link: https://www.econbiz.de/10011448127
Saved in:
3
Utilitarian vs hedonic roles of service robots and customer stereotypes : a person-environment fit
theory
perspective
Yang, Huijun
;
Wang, Yao-Chin
;
Song, Hanqun
;
Ma, Emily
- In:
International journal of contemporary hospitality management
36
(
2024
)
9
,
pp. 3211-3231
Persistent link: https://www.econbiz.de/10015137992
Saved in:
4
Endowment effect for hedonic but not utilitarian goods
Chan, Eugene Y.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 439-441
Persistent link: https://www.econbiz.de/10011428933
Saved in:
5
Hedonic and utilitarian motivations behind shopping and research behaviors :
theory
and evidence
Franz, Wan-ju Iris
- In:
International journal of applied behavioral economics : …
3
(
2014
)
3
,
pp. 17-30
Persistent link: https://www.econbiz.de/10010433952
Saved in:
6
Examining the effect of flow experience on online purchase : a novel approach to the flow
theory
based on hedonic and utilitarian value
Ozkara, Behcet Yalin
;
Ozmen, Mujdat
;
Kim, Jong Woo
- In:
Journal of retailing and consumer services
37
(
2017
),
pp. 119-131
Persistent link: https://www.econbiz.de/10011729733
Saved in:
7
Disentangling utilitarian and hedonic consumption behavior in online shopping : an expectation disconfirmation perspective
Liu, Fei
;
Lim, Eric T. K.
;
Li, Hongxiu
;
Tan, Chee-Wee
; …
- In:
Information & management : the internat. journal of …
57
(
2020
)
3
,
pp. 1-34
Persistent link: https://www.econbiz.de/10012249153
Saved in:
8
Understanding continuance intention to play online games : the roles of hedonic value, utilitarian value and perceived risk
Sharma, Tripti Ghosh
;
Tak, Preeti
;
Kesharwani, Ankit
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 346-372
Persistent link: https://www.econbiz.de/10012258253
Saved in:
9
Social anxiety as a moderator in consumer willingness to accept AI assistants based on utilitarian and hedonic values
Yuan, Chunlin
;
Zhang, Chenlei
;
Wang, Shuman
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013169569
Saved in:
10
When will consumers splurge on travel? : effective add-on selling strategies
Kim, Esther L.
;
Tanford, Sarah
- In:
Journal of hospitality and tourism insights
6
(
2023
)
5
,
pp. 2416-2432
Persistent link: https://www.econbiz.de/10014446441
Saved in:
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