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Droulers, Olivier; Lacoste-Badie, Sophie; Malek, Faten - In: Psychology & marketing 32 (2015) 8, pp. 795-807

Persistent link: https://www.econbiz.de/10011307827

How do smokers respond to pictorial and threatening tobacco warnings? The role of threat level, repeated exposure, type of packs and warning size

Lacoste-Badie, Sophie; Gallopel-Morvan, Karine; … - In: Journal of Consumer Marketing 36 (2019) 4, pp. 461-471

Purpose: This study aims to investigate the role of two structural factors – threat level depicted on fear messages and warning size – as well as two contextual factors – repeated exposure and type of packs – on pictorial and threatening tobacco warnings’ effectiveness....

Persistent link: https://www.econbiz.de/10012073578

Face presence and gaze direction in print advertisements : how they influence consumer responses : an eye-tracking study

Adil, Safaa; Lacoste-Badie, Sophie; Droulers, Olivier - In: Journal of advertising research 58 (2018) 4, pp. 443-455

Persistent link: https://www.econbiz.de/10011966609

Ignite the scent : the effectiveness of implied explosion in perfume ads : how dynamic images and messaging drive scent perception and purchase intention

Droulers, Olivier; Yu, Junwei; Lacoste-Badie, Sophie - In: Journal of advertising research 64 (2024) 2, pp. 154-174

Persistent link: https://www.econbiz.de/10014576992

Front of pack symmetry influences visual attention

Lacoste-Badie, Sophie; Bigoin Gagnan, Arnaud; Droulers, … - In: Journal of retailing and consumer services 54 (2020), pp. 1-10

Persistent link: https://www.econbiz.de/10012238322

Effect of alcohol ad content regulations on young people : a multi-method study

Diouf, Jacques François; Lacoste-Badie, Sophie; … - In: Journal of social marketing : JSOCM 13 (2023) 2, pp. 323-339

Persistent link: https://www.econbiz.de/10014311936

Why display motion on packaging? : the effect of implied motion on consumer behavior

Yu, Junwei; Droulers, Olivier; Lacoste-Badie, Sophie - In: Journal of retailing and consumer services 64 (2022), pp. 1-9

Persistent link: https://www.econbiz.de/10013209597

Blowing minds with exploding dish names/images : the effect of implied explosion on consumer behavior in a restaurant context

Yu, Junwei; Droulers, Olivier; Lacoste-Badie, Sophie - In: Tourism management : research, policies, practice 98 (2023), pp. 1-17

Persistent link: https://www.econbiz.de/10014304507

Heraldry and brand logotypes : 800 years of color combinations

Droulers, Olivier - In: Journal of historical research in marketing 8 (2016) 4, pp. 507-523

Persistent link: https://www.econbiz.de/10011643941

When is transparent packaging beneficial?

Sabri, Ouidade; Doan, Hai Van; Malek, Faten; Bachouche, … - In: International Journal of Retail & Distribution Management 48 (2020) 8, pp. 781-801

Purpose: The purpose of this paper is to demonstrate that the positive effect of packaging transparency on purchase intention is moderated by product quality risk (PQR) associated with the product category. Design/methodology/approach: Two separate experiments were conducted. Study 1 was...

Persistent link: https://www.econbiz.de/10012276747