This study focuses on the perceptions of franchisees and analyzes the influence of brand equity on franchisee performance. The factors that constitute brand equity are also assessed. Factor analysis was used to generate valid and reliable scales based on a sample of 205 Portuguese franchisee...

Migrant entrepreneurship involves the indigenous population and migrant communities, exerting a profound influence on the host country or region. This phenomenon is particularly relevant in ultraperipheral areas, as in this research exemplified by the Autonomous Region of Madeira (Madeira),...