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Aligning marketing and purchas...
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1
Exploring colliding logics of supply chains and business ecosystems in
purchasing
and supply management
Andersen, Poul Houman
;
Laursen, Linda Nhu
;
Møller, …
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1710-1719
Persistent link: https://www.econbiz.de/10014314203
Saved in:
2
Strategic change management : marktliche Wertschöpfung als Gegensatz zum Kostenabbau in operativen Prozessen
Krulis-Randa, Jan S.
- In:
Unternehmen im Wandel - Change Management : mit 11 Tabellen
,
(pp. 19-39)
.
1998
Persistent link: https://www.econbiz.de/10001323102
Saved in:
3
Marktorientierte Systemlieferantenstrategie
Loebert, Ralf
-
1998
Persistent link: https://www.econbiz.de/10000987884
Saved in:
4
Entwicklung eines Kennzahlensystems zur Vermarktung touristischer Destinationen
Becher, Manuel
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003527945
Saved in:
5
Exploring performance heterogeneity : integrative insights from strategic management and
marketing
Wilden, Ralf
;
Leiblein, Michael J.
;
Lin, Nidthida
- In:
Journal of retailing and consumer services
79
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10015098699
Saved in:
6
Erfolgsmuster für die kunden- und marktorientierte Neuausrichtung von Strukturen und Prozessen
Mayer, Reinhold
- In:
Kunden und Markt im Fokus : mit Marketingcontrolling …
,
(pp. 3-14)
.
2010
Persistent link: https://www.econbiz.de/10008667999
Saved in:
7
Capabilities for market-shaping : triggering and facilitating increased value creation
Nenonen, Suvi
;
Storbacka, Kaj
;
Windahl, Charlotta
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 617-639
Persistent link: https://www.econbiz.de/10012107252
Saved in:
8
Geschäftsmodelle : Konstrukt-Bezugsrahmen-Management
Schoegel, Kerstin
-
2001
Persistent link: https://www.econbiz.de/10013427506
Saved in:
9
The international film business : a market guide beyond Hollywood
Finney, Angus
-
2022
-
Third edition
Persistent link: https://www.econbiz.de/10013460579
Saved in:
10
Sustainability
marketing
strategies of companies in Mexico
Morales-González, Maria G.
;
Ayup-González, Jannett
; …
- In:
Cuadernos de administración : quarterly publication of …
38
(
2022
)
72
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014265824
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