The latest volume in the Advances in international marketing series is a fresh addition to the international marketing literature, expanding the current knowledge in several significant ways. Divided in to two sections, the first part of Vol. 25 addresses important issues concerning...

Recent studies suggest that an estimated 61 million rural migrants in China were living outside their hometowns with their children left behind. We examine the impact of parental migration on the social identity among children by conducting a field experiment with 311 children from a major...

A fresh addition to the current international marketing literature, Entrepreneurship in International Marketing address both important issues concerning entrepreneurship in the international market and looks at the contemporary international marketing issues.