Challenges and opportunities of contemporary sport marketing: strategic perspectives / Ruth M. Crabtree and James J. Zhang -- Marketing strategies for reaching Iranian older adults: a social network based on physical activity promotion / Sara Keshkar and Zahra Mohammadi -- Fitness center...

The logic and history of global capitalism -- Global capitalism and free markets -- Cultural diversity and cultural relativism -- Law, morality and natural rights -- Emerging and frontier markets -- Corporate bribery and the foreign corrupt practices act -- Political risk, corporate collusion...

<P>Introduction </P><P></P><B><P>Chapter 1. Power as the cornerstone of business relationships </P></B><P>1.1. Multifaceted power as a key building block of business relationships </P><P>1.1.1. Introduction </P><P>1.1.2. Power and power sources in business relationships </P><P>1.1.3. Power as socially constructed phenomenon </P><P>1.1.4. Structural and...</p></p></p></p></p></p></b></p></p>