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The impact of environmental CSR-linked sport sponsorship on attitude toward the sponsor depending on regulatory fit
Habitzreuter, Anna Mei; Koenigstorfer, Joerg - In: Journal of business research : JBR 124 (2021), pp. 720-730
Persistent link: https://www.econbiz.de/10012494006
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Congruency and engagement test in an event marketing sponsorship context
Pokrywczynski, James; Brinker, David L. - In: Journal of promotion management : JPM 20 (2014) 3, pp. 345-357
Persistent link: https://www.econbiz.de/10010399900
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Fit Matters? : asymmetrical impact for effectiveness on sponsors and event marketers
Scheinbaum, Angeline Close; Lacey, Russell - In: Sport marketing quarterly : preferred journal of the … 22 (2013) 2, pp. 71-82
Persistent link: https://www.econbiz.de/10010257039
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Event social responsibility : a note to improve outcomes for sponsors and events
Scheinbaum, Angeline Close; Lacey, Russell - In: Journal of business research : JBR 68 (2015) 9, pp. 1982-1986
Persistent link: https://www.econbiz.de/10011384219
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Which sport sponsorships most impact sponsor CSR image?
Plewa, Carolin; Carrillat, François A.; Mazodier, Marc; … - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 796-815
Persistent link: https://www.econbiz.de/10011529666
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Fit Matters? Asymmetrical Impact of Effectiveness for Sponsors and Event Marketers
Scheinbaum, Angeline Close; Lacey, Russell - 2013
not impact how the attendee assesses the event. Event-sponsor fit makes for a stronger sponsorship investment, especially …
Persistent link: https://www.econbiz.de/10014160318
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The olympic effect : employee reactions to their employer's sponsorship of a high-profile global sporting event
Edwards, Martin R. - In: Human resource management 55 (2016) 4, pp. 721-740
Persistent link: https://www.econbiz.de/10011535984
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Comparison between various corporate social responsibility initiatives based on spectators' attitudes and attendance intention for a professional baseball franchise
Chen, Chen-Yueh; Lin, Yi-Hsiu - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 2, pp. 85-94
Persistent link: https://www.econbiz.de/10012630734
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Determinants and consequences of the perceived social impact of a sport event
Inoue, Yuhei; Havard, Cody T. - In: Journal of sport management : the official journal of … 28 (2014) 3, pp. 295-310
Persistent link: https://www.econbiz.de/10010380452
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What makes an effective CSR program? : an analysis of the constructs of a cause-related participant sport sponsorship event
Sung, Minjung; Yi, U-yŏng - In: International journal of sports marketing & sponsorship 17 (2016) 1, pp. 56-77
Persistent link: https://www.econbiz.de/10011557413