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Cute but concerning : investigating the impact of portraying children in momfluencer content on engagement, advertising value and advertising effectiveness
Abeele, Elisabeth van den; Beuckels, Emma; Hudders, Liselot - In: International journal of advertising : the review of … 44 (2025) 3, pp. 484-515
Persistent link: https://www.econbiz.de/10015531712
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Livestreaming commerce for luxury brands : how to enhance luxury perceptions through strategizing streamers?
Bao, Wuxia; Beuckels, Emma; Hudders, Liselot; Yu, Shubin - In: International journal of advertising : the review of … 44 (2025) 3, pp. 589-616
Persistent link: https://www.econbiz.de/10015531719
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A meta-analysis of the antecedents and consequences of advertising value
Ye, Guoquan; Guan, Xin; Hudders, Liselot; Xiao, Yi; Li, … - In: Journal of advertising 54 (2025) 1, pp. 117-138
Persistent link: https://www.econbiz.de/10015531977
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#Fittok : how fitfluencers' videos on TikTok impact adolescents' body satisfaction, workout intention, and behavior
De Brabandere, Marloes; Hudders, Liselot; Vanwesenbeeck, Ini - In: Psychology & marketing 42 (2025) 6, pp. 1563-1587
Persistent link: https://www.econbiz.de/10015464026
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A qualitative approach to unravel young children's advertising literacy for YouTube advertising : in-depth interviews with children and their parents
Loose, Femke; Hudders, Liselot; De Jans, Steffi; … - In: Young consumers : insight and ideas for responsible … 24 (2023) 1, pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
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The pressure for the perfect shape : the relation between adolescents' body image self-discrepancy and body image concerns when exposed to sponsored fitfluencer content
Feijoo, Beatriz; Hudders, Liselot; De Brabandere, Marloes; … - In: Advances in Advertising Research XIV : Harder, Better, …, (pp. 53-69). 2024
Persistent link: https://www.econbiz.de/10015064315
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Are gambling company sports sponsorships a losing game? : investigating consumer responses on gambling, brand and team outcomes
De Jans, Steffi; Hudders, Liselot; Constandt, Bram - In: International journal of advertising : the review of … 43 (2024) 6, pp. 933-959
Persistent link: https://www.econbiz.de/10015050102
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Preschoolers and advertising : a systematic literature review and future research agenda on the effects of advertising on preschool children
Loose, Femke; Hudders, Liselot; Vanwesenbeeck, Ini; De … - In: Journal of advertising 52 (2023) 3, pp. 439-455
Persistent link: https://www.econbiz.de/10014305461
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A little context, please! : understanding consumer responses to online advertising
Eisend, Martin; Hudders, Liselot; Rosengren, Sara - In: International journal of advertising : the review of … 43 (2024) 4, pp. 601-602
Persistent link: https://www.econbiz.de/10014551013
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Children's hobbies as persuasive strategies : the role of literacy training in children's responses to personalized ads
Desimpelaere, Laurien; Hudders, Liselot; Van de Sompel, … - In: Journal of advertising 53 (2024) 1, pp. 70-85
Persistent link: https://www.econbiz.de/10014575204