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#sponsored : a systematic literature review and theoretical framework of gambling sponsorship research

De Jans, Steffi; Hudders, Liselot; Constandt, Bram - In: Journal of advertising 53 (2024) 3, pp. 434-453

Persistent link: https://www.econbiz.de/10014575296

Harder, better, faster, stronger : contributions to advertising research from ICORIA 2023 : editorial

Dens, Nathalie; Hudders, Liselot; Rosengren, Sara - In: International journal of advertising : the review of … 44 (2025) 1, pp. 1-4

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The impact of employee empathy on brand trust in organizational complaint response emails : a closer look at linguistic realization

Van Herck, Rebecca; Decock, Sofie; De Clerck, Bernard; … - In: International journal of business communication : IJBC … 60 (2023) 4, pp. 1220-1266

Persistent link: https://www.econbiz.de/10014365724

The web of influencers : a marketing-audience classification of (potential) social media influencers

Ouvrein, Gaëlle; Pabian, Sara; Giles, David; Hudders, … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 13/14, pp. 1313-1342

Persistent link: https://www.econbiz.de/10012695280

Disclosure of vlog advertising targeted to children

De Jans, Steffi; Hudders, Liselot - In: Journal of interactive marketing : a quarterly … 52 (2020), pp. 1-19

Persistent link: https://www.econbiz.de/10012432329

Advances in Advertising Research IX : Power to Consumers

Cauberghe, Verolien (ed.); Hudders, Liselot (ed.); … - 2018

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring...

Persistent link: https://www.econbiz.de/10012395869

Can the youth materialism scale be used across different countries and cultures?

Zawadzka, Anna Maria; Nairn, Agnès; Lowrey, Tina M.; … - In: International journal of market research 63 (2021) 3, pp. 317-334

Persistent link: https://www.econbiz.de/10012521390

The value of influencer marketing for business : a bibliometric analysis and managerial implications

Ye, Guoquan; Hudders, Liselot; De Jans, Steffi; … - In: Journal of advertising 50 (2021) 2, pp. 160-178

Persistent link: https://www.econbiz.de/10012584573

The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers

Hudders, Liselot; De Jans, Steffi; Veirman, Marijke de - In: International journal of advertising : the review of … 40 (2021) 3, pp. 327-375

Persistent link: https://www.econbiz.de/10012586665

Disclosing brand placement to young children

Pauw, Pieter de; Hudders, Liselot; Cauberghe, Verolien - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 508-525

Persistent link: https://www.econbiz.de/10011882027

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