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Consumer behaviour
35
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35
Advertising effects
27
Werbewirkung
27
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23
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23
Children
18
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Television advertising
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children
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Hudders, Liselot
66
Cauberghe, Veroline
20
Cauberghe, Verolien
18
De Jans, Steffi
16
Panic, Katarina
7
Yu, Shubin
7
Beuckels, Emma
6
Vanwesenbeeck, Ini
6
Veirman, Marijke de
6
Cornelis, Erlinde
4
De Brabandere, Marloes
4
Pelsmacker, Patrick de
4
Eisend, Martin
3
Lou, Chen
3
Pauw, Pieter de
3
Rozendaal, Esther
3
Van de Sompel, Dieneke
3
Ye, Guoquan
3
Adams, Leen
2
Bakir, Aysen
2
Constandt, Bram
2
Faseur, Tine
2
Gentina, Élodie
2
Kazakova, Snezhanka
2
Li, Hua
2
Loose, Femke
2
Lowrey, Tina M.
2
Nairn, Agnès
2
Pandelaere, Mario
2
Reijmersdal, Eva A. van
2
Rosengren, Sara
2
Spotswood, Fiona
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Xiao, Yi
2
Zarouali, Brahim
2
Zawadzka, Anna Maria
2
Abeele, Elisabeth van den
1
Bao, Wuxia
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Berlo, Zeph M. C. van
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1
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ICORIA <Veranstaltung> <16., 2017, Gent>
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International journal of advertising : the review of marketing communications
12
Journal of advertising
8
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
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European Journal of Marketing
3
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Advertising in new formats and media : current research and implications for marketers
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European Advertising Academy
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The journal of brand management : an international journal
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Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
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1
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1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Digital advertising : theory and research
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International Journal of Consumer Studies
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International journal of business communication : IJBC ; a publication of the Association of Business Communication
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International journal of market research
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Journal of Consumer Behaviour
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Journal of Fashion Marketing and Management
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Journal of Fashion Marketing and Management: An International Journal
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Journal of Happiness Studies
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Journal of consumer behaviour : an international research review
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Journal of current issues and research in advertising
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Journal of electronic commerce research : JECR
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Journal of retailing and consumer services
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Luxury marketing : a challenge for theory and practice
1
Psychology & marketing
1
Research
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Springer eBook Collection
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SpringerLink / Bücher
1
The Routledge companion to consumer behavior
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
61
Other ZBW resources
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OLC EcoSci
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RePEc
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71
The effectiveness of green advertisements : combining ad-based and consumer-based research
Vlieger, Lynn De
;
Hudders, Liselot
;
Verleye, Gino
- In:
The changing roles of advertising : [extended versions …
,
(pp. 213-222)
.
2013
Persistent link: https://www.econbiz.de/10009773031
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72
Indulging the self positive consequences of luxury consumption
Hudders, Liselot
;
Pandelaere, Mario
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 119-137)
.
2013
Persistent link: https://www.econbiz.de/10009667681
Saved in:
73
Why the devil wears Prada: Consumers’ purchase motives for luxuries
Hudders, Liselot
- In:
The journal of brand management : an international journal
19
(
2012
)
7
,
pp. 609-623
Persistent link: https://www.econbiz.de/10009973160
Saved in:
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