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Impact of website interface on customer experience and engagement intention in online hotel booking

Le, Tran-Thien-Y.; Chen, Ja-Shen - In: International journal of information systems in the … 14 (2022) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10012799971

Electronic word-of-mouth model on customers' online purchase intention with multi-group approach digital services

Sahira, Dharma Nur; Kristaung, Robert; Talib, Faizah … - In: International journal of business innovation and … 30 (2023) 1, pp. 68-83

Persistent link: https://www.econbiz.de/10014293907

Optimizing customer engagement content strategy in retail and e-tail : available on online product review videos

Agrawal, Shiv Ratan; Mittal, Divya - In: Journal of retailing and consumer services 67 (2022), pp. 1-10

Persistent link: https://www.econbiz.de/10013364445

How does group-buying website quality for social commerce affect repurchase intention? : evidence from Chinese online users

Sun, Zhuo; Hong, Zhao; Wang, Zongshui - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2109-2129

Persistent link: https://www.econbiz.de/10013552978

Online revenue enhancement : a study of website design impact on customer trust

Duh, Fu-yann; Hu, Linda; Shang, Jennifer; Chow, Tai-hwa - In: International journal of revenue management : IJRM 1 (2007) 3, pp. 293-313

Persistent link: https://www.econbiz.de/10003818577

How does interactivity of online media hamper ad effectiveness

Pleyers, Gordy; Vermeulen, Nicolas - In: International journal of market research 63 (2021) 3, pp. 335-352

Persistent link: https://www.econbiz.de/10012521391

A framework for enhancing the influence of Facebook advertising : the key role of personalisation and interactivity

Arora, Taanika - In: International journal of economics and business … 24 (2022) 3, pp. 305-343

Persistent link: https://www.econbiz.de/10014308806

Attention spillovers from news to ADS : evidence from an eye-tracking experiment

Simonov, Andrey; Valletti, Tommaso M.; Veiga, André - 2023

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The effect of online brand experience on brand loyalty : a web of emotions

Cleff, Thomas; Walter, Nadine; Xie, Jing - In: The IUP journal of brand management : IJBRM 15 (2018) 1, pp. 7-23

Persistent link: https://www.econbiz.de/10011873178

The Effect of Online Brand Experience on Brand Loyalty : A Web of Emotions

Walter, Nadine - 2018

relational — and the website usability on brand loyalty through an empirical study of the travel website qyer.com in China. The … respondents (n = 69), i.e., users of the qyer.com website, confirm through a standardized online survey the positive impact of …, cognitive and relational brand experiences have a slightly lower but significant impact. Website usability shows the lowest …

Persistent link: https://www.econbiz.de/10012911061