Narrow search
Showing 31 - 40 of 241,756
Cover Image
Determinants for enhancing online shopping experience on e-commerce websites
Joshi, Sujata; Mohanty, Ritesh; Shreya Singh - In: International journal of public sector performance … 9 (2022) 1/2, pp. 129-143
Persistent link: https://www.econbiz.de/10012800695
Cover Image
The effect of evidence in nonprofit donation requests : how does mindset play a role?
Koksal, Ahmet; Johnson, Aaron; Banerjee, Somak; Dutta, Sujay - In: Journal of marketing communications 29 (2023) 6, pp. 597-615
Persistent link: https://www.econbiz.de/10014454797
Cover Image
CEO vs. celebrity : the effect of streamer types on consumer engagement in brands' self-built live-streaming
Wei, Keshan; Xi, Wanyu - In: Journal of research in interactive marketing : … 18 (2024) 4, pp. 631-647
Persistent link: https://www.econbiz.de/10015062835
Cover Image
Impact of online product presentation on sales : the effects of text-image introductory information and celebrity endorsements
Liu, Lei; Wu, Shaohui; Cai, Guoliang - In: The journal of product & brand management 32 (2023) 8, pp. 1220-1232
Persistent link: https://www.econbiz.de/10014485562
Cover Image
Can AI-virtual anchors replace human internet celebrities for live streaming sales of products? : an emotion theory perspective
Liu, Qixuan; Ma, Ning; Zhang, Xiaoyi - In: Journal of retailing and consumer services 82 (2025), pp. 1-21
Persistent link: https://www.econbiz.de/10015441184
Cover Image
Audience interactivity on video websites and the business implications for online media platforms
Yang, Yan; Coffey, Amy Jo - In: Journal of media business studies 11 (2014) 2, pp. 25-56
Persistent link: https://www.econbiz.de/10010424715
Cover Image
The role of internet celebrities in purchase intention and impulse buying
Moslehpour, Massoud; Dadvari, Alaleh; Lin, Pei-Kuan; … - In: International journal of internet marketing and … 20 (2024) 2, pp. 141-163
Persistent link: https://www.econbiz.de/10015065513
Cover Image
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides; Morano, Rogério Scabim; Santos, … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Cover Image
The impact of celebrity endorsement in cause related marketing campaigns on audiences' behavioral intentions : Egypt case
Tantawi, Passent; Sadek, Heba - In: International review on public and non-profit marketing 16 (2019) 2/4, pp. 293-311
Persistent link: https://www.econbiz.de/10012129604
Cover Image
The effect of online customer reviews and celebrity endorsement on young female consumers' purchase intentions
Macheka, Theresa; Quaye, Emmanuel Silvia; Ligaraba, Neo - In: Young consumers : insight and ideas for responsible … 25 (2024) 4, pp. 462-482
Persistent link: https://www.econbiz.de/10015047379