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Charity fundraising appeals : the influence of brand remarkability and brand familiarity on audience intentions

Wymer, Walter; Yacout, Omneya Mokhtar - In: International review on public and non-profit marketing 21 (2024) 4, pp. 817-839

Persistent link: https://www.econbiz.de/10015187133

How preexisting beliefs and message involvement drive charitable donations : an integrated model

Van Steenburg, Eric; Spears, Nancy - In: European journal of marketing 56 (2022) 1, pp. 209-251

Persistent link: https://www.econbiz.de/10012798648

Leveraging celebrities with inconsistent attractiveness and credibility for charitable endorsement : A cue diagnosticity perspective

Gong, Heming; Bian, Xuemei; Zheng, Chundong - In: Journal of retailing and consumer services 78 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10015095107

The effect of endorsement and congruence on banner ads on sports websites

Yi, U-yŏng; Hur, Youngjin; Kim, Dae Yeon; Brigham, … - In: International journal of sports marketing & sponsorship 18 (2017) 3, pp. 263-280

Persistent link: https://www.econbiz.de/10011781340

Online branding : development of hotel branding through interactivity theory

Barreda, Albert A.; Bilgihan, Anil; Nusair, Khaldoon; … - In: Tourism management : research, policies, practice 57 (2016), pp. 180-192

Persistent link: https://www.econbiz.de/10011556039

Identification of web user segments based on beliefs about online ads

Nasir, V. Aslihan - In: Journal of internet commerce 16 (2017) 3, pp. 231-254

Persistent link: https://www.econbiz.de/10011804502

Where to place online advertisements? : the commercialization congruence between online advertising and web site context

Hsieh, Ai-Yun; Lo, Shao-Kang; Chiu, Yu-Ping - In: Journal of electronic commerce research : JECR 17 (2016) 1, pp. 36-46

Persistent link: https://www.econbiz.de/10011452227

The effects of portal website attitude and e-services on branding of e-stores

Chen, Hsiu-li; Mathews, Shane - In: Australasian marketing journal 21 (2013) 3, pp. 155-160

Persistent link: https://www.econbiz.de/10010125796

Click, click, ad : the proportion of relevant (vs. irrelevant) ads matters when advertising within paginated online content

Kononova, Anastasia; Kim, Wonkyung; Joo, Eunsin; Lynch, … - In: International journal of advertising : the review of … 39 (2020) 7, pp. 1031-1058

Persistent link: https://www.econbiz.de/10012395639

Effect of Advertising, Word of Mouth, Website Quality, and Risk Perception on Buying Interest (Study on Consumer E-Commerce Shopee)

Komariyah, Nur - 2019

This study aims to identify and analyze, 1. Effect of Welfare Benefits, 2. Effect of Work Experience, 3. Effect of Employee Salaries, 4. Against Employee Performance. Effect of welfare benefits, work experience, and employee salaries on employee performance. The purpose of this study is to...

Persistent link: https://www.econbiz.de/10012895482