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Expectancy-value theory contributes to understanding consumer attitudes towards cow's milk alternatives and variants

Kempen, Elizabeth; Kasambala, Josephine; Christie, Lorna; … - In: International journal of consumer studies 41 (2017) 3, pp. 245-252

Persistent link: https://www.econbiz.de/10011708046

3-D breast anthropometry of plus-sized women in South Africa

Pandarum, Reena; Yu, Winnie; Hunter, Lawrance - In: Ergonomics : an international journal of research and … 54 (2011) 9, pp. 866-876

Persistent link: https://www.econbiz.de/10009329178

Designing to attract in an emerging market: Applying behavioural reasoning theory to South African consumer reactions to an ultra-high temperature milk line extension product

Kempen, Elizabeth; Christie, Lorna - In: Journal of Marketing and Consumer Behaviour in Emerging … (2022) 1, pp. 4-21

In the ultra-high temperature (UHT) milk category, parent brands introduce line extensions as innovative product designs to address the competitiveness in the market. However, not knowing if consumers will purchase the product results in uncertainty for the product design and marketing team....

Persistent link: https://www.econbiz.de/10015207159

Determinants of consumer-generated-content usage for apparel shopping: He moderating effect of gender

Tobias-Mamina, Rejoice Jealous; Maziriri, Eugine Tafadzwa; … - In: Cogent Business & Management 8 (2021) 1, pp. 1-20

This study determined the influence of perceived ease of use, perceived enjoyment, trustworthiness, knowledge and competence as potential determinants of consumer-generated-content usage for apparel shopping in a sample of young adult consumers. The data was obtained from 455 young adult social...

Persistent link: https://www.econbiz.de/10012657416

Exploring South African consumers’ attitudes towards game meat—Utilizing a multi‐attribute attitude model

Wassenaar, Anjolize; Kempen, Elizabeth; van Eeden, Tertia - In: International Journal of Consumer Studies 43 (2019) 5, pp. 437-445

Persistent link: https://www.econbiz.de/10012090778

Consumers' perceptions of food packaging : an exploratory investigation in Potchefstroom, South Africa

Venter, Karin; Van der Merwe, Daleen; Beer, Hanli de; … - In: International journal of consumer studies 35 (2011) 3, pp. 273-281

Persistent link: https://www.econbiz.de/10009153252

An exploration of the influence of food labels on South African consumers purchasing behaviour

Kempen, Elizabeth; Bosman, Magdalena; Bouwer, Carien; … - In: International journal of consumer studies 35 (2011) 1, pp. 69-78

Persistent link: https://www.econbiz.de/10008839717

Editorial: IJCS special regional issue on Africa

Erasmus, Alet C.; Kempen, Elizabeth - In: International journal of consumer studies 36 (2012) 4, pp. 367-368

Persistent link: https://www.econbiz.de/10009573866

Consumers' experiences of cold chain food packaging : a qualitative study among women in South Africa

Van der Merwe, Daleen; Viljoen, Stephné; Beer, Hanli de; … - In: International journal of consumer studies 37 (2013) 6, pp. 650-657

Persistent link: https://www.econbiz.de/10010221418

Determinants of consumer-generated-content usage for apparel shopping : he moderating effect of gender

Tobias-Mamina, Rejoice Jealous; Maziriri, Eugine Tafadzwa; … - In: Cogent business & management 8 (2021) 1, pp. 1-20

Persistent link: https://www.econbiz.de/10012628097