Business network research, service-dominant logic and service system thinking all reflect an interactional interpretation of value creation as the fundamental approach to understanding modern economies and business behavior. This paper aims at contributing to an integrative debate about...

Purpose – The purpose of this paper is to re‐examine the challenges that were made in the original International Marketing and Purchasing (IMP) project, in the light of all the changes that have occurred in the business world since 1982. Design/methodology/approach – Although some of these...

Aims to identify possible marketing effects of a change in organizational design within the marketing function of an electrical equipment supplier on the international market. Develops a theoretical framework which can, it is claimed, be used in other practical decision situations.