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This book is about the business of distribution, around which the international film business revolves. Considering sales agents and distributors as primary gatekeepers, the book examines the networks in which they operate, how they operate, how their practices have evolved, and the power and...
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Determining market channels is usually considered a discrete decision made by the expanding firm (e.g., Anderson & Coughlan, 1987 ; Bello & Gilliland, 1997 ; Solberg & Nes, 2002 ). In reality, this decision is often limited by knowledge constraints and customer demands. We find an example of...
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