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The customer as enabler of val...
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1
Theory and practice of value co-creation in B2B systems
Kohtamäki, Marko
;
Rajala, Risto
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 4-13
Persistent link: https://www.econbiz.de/10011531217
Saved in:
2
Business-to-business value co-creation : suppliers' perspective of essential information systems capabilities
Sore, Sariseelia
;
Saunila, Minna
;
Ukko, Juhani
; …
- In:
Journal of creating value
9
(
2023
)
1
,
pp. 81-106
Persistent link: https://www.econbiz.de/10014581529
Saved in:
3
Unrealized solutions in business markets
Elgeti, Laura
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 31-46
Persistent link: https://www.econbiz.de/10014226212
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4
Enhancing customer experience in digital servitization : the impact of service-dominant logic
Åkesson, Maria
;
Löfberg, Nina
;
Tronvoll, Bård
- In:
Handbook of service experience
,
(pp. 119-129)
.
2025
Persistent link: https://www.econbiz.de/10015424021
Saved in:
5
Strategic account management as a value co-creation selling model in the pharmaceutical industry
Pilon, Francois
;
Hadjielias, Elias
- In:
The journal of business & industrial marketing
32
(
2017
)
2
,
pp. 310-325
Persistent link: https://www.econbiz.de/10011629581
Saved in:
6
The role of value co-creation in sustaining partner loyalty in B2B business : a service-dominant logic approach
Putra, Rendy Ahmad
;
Budiyanto
;
Suhermin
-
2023
Persistent link: https://www.econbiz.de/10014480092
Saved in:
7
The conceptualization of pricing schemes : from product-centric to customer-centric value approaches
Stoppel, Eduard
;
Roth, Stefan
- In:
Journal of revenue and pricing management
16
(
2017
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10011631949
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8
Provider and relational determinants of customer solution performance
Powers, Thomas L.
;
Sheng, Shibin
;
Li, Julie Juan
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 14-23
Persistent link: https://www.econbiz.de/10011531222
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9
Creating effective customer solutions : a global perspective
Neamtu, Alina
;
Stancu, Stelian
;
Hurduzeu, Gheorghe
- In:
The Romanian economic journal : REJ
23
(
2020
)
75
,
pp. 38-69
Persistent link: https://www.econbiz.de/10012219188
Saved in:
10
The role of learning in value co-creation in new technological B2B services
Komulainen, Hanna
- In:
The journal of business & industrial marketing
29
(
2014
)
3
,
pp. 238-252
Persistent link: https://www.econbiz.de/10010345207
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